Digital Marketing Associate

The Chopras; New Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

The Chopras is seeking a hands-on Social Media Manager to own and grow the brand’s day-to-day social presence across key platforms in India. You will develop content ideas, captions and formats, manage calendars, and collaborate with design and video teams to produce compelling, platform-native content.

You will stay ahead of trends, analyze performance insights, and nurture an engaged community through authentic storytelling and timely conversations.

Qualifications

• Hands-on social media experience with consumer-facing brands.
• Strong storytelling and creative ideation for hooks and formats.
• Ability to analyze performance data and iterate content strategy.

Responsibilities

• Own daily, weekly, and monthly social media performance across platforms.
• Develop and manage content calendar balancing campaigns with trends.
• Create engaging content ideas, captions, and formats.
• Collaborate with design and video teams to produce platform-native content.
• Stay updated on trends and translate them into opportunities.
• Build and grow an active digital community and meaningful conversations.

Skills

Social media management

Creative storytelling

Analytics & insights

Copywriting

Content strategy

Tools

Instagram

LinkedIn

YouTube

Job description

• Own and grow the brand’s day-to-day social media presence, with clear accountability for reach, engagement, follower growth and brand awareness.
• Develop and manage the social media/content calendar, balancing planned campaigns with trends, topical conversations and audience interests.
• Create engaging content ideas, hooks, captions and formats designed to capture attention and drive interaction.
• Stay highly updated on social media trends, algorithms, emerging formats and changing audience behaviour, quickly translating them into content opportunities.
• Manage content across Reels, carousels, stories, static posts, short-form videos and emerging formats.
• Collaborate with content, design and video teams to turn ideas into high-quality, platform-native social content.
• Understand the target audience deeply and leverage industry trends, student interests, stories and events to keep the brand relevant and relatable.
• Monitor analytics and use performance insights to continuously improve content, formats, publishing strategy and engagement.
• Experiment with new creative approaches, trends and formats to identify opportunities for organic growth.
• Build an active digital community and encourage meaningful conversations and stronger audience connection.
• Collaborate with internal stakeholders to bring authentic stories, expertise and perspectives onto social media.
• Own Daily, Weekly and Monthly social media performance, continuously improving the quality, creativity and growth of the brand’s digital presence.

Ideal Profile

• 2–4 years of hands-on social media experience, preferably with a consumer-facing, education, lifestyle or youth-focused brand.
• Strong understanding of Instagram, LinkedIn, YouTube and other relevant social platforms, including trends, algorithms and content formats.
• Naturally creative and trend-aware, with a strong instinct for hooks, storytelling and engaging content.
• Comfortable working hands-on with Reels, short-form video, carousels, stories and social-first content.
• Audience-obsessed and data-driven — able to combine creative instincts with analytics and performance insights.
• Strong communication, copywriting and coordination skills with the ability to work effectively with design, video and content teams.
• Proactive, experimental and fast-moving, with the ability to spot opportunities and turn ideas into content quickly.
• Most importantly, someone who thinks beyond “posting content” and takes genuine ownership of growing an engaged social media community and brand presence.