Content Strategist

Talent Corner Hr Services; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Talent Corner Hr Services is seeking a Senior Creative Strategist to lead social media content strategy and creative ideation across platforms including Instagram, Facebook, LinkedIn, and TikTok. You will develop campaigns, briefs, and content calendars aligned with client objectives while mentoring a design and copy team.

You will present innovative concepts to clients, drive cross-functional collaboration with the General Manager - Digital, and continuously refine strategy through performance

Qualifications

• Minimum 4-5 years of proven experience in social media content strategy and creative development within a digital marketing context.
• Demonstrated expertise in creating compelling social media content and campaigns across multiple platforms.
• Strong portfolio showing engagement and performance results.
• Excellent copywriting and content creation skills with adapting messaging for different platforms.

Responsibilities

• Lead creative strategy and ideation for social media campaigns across platforms.
• Develop social media creative briefs and content calendars aligning with client objectives.
• Mentor Junior Copywriter and Design team to ensure brand consistency and quality.
• Present proposals to clients and articulate strategic rationale behind ideas.
• Collaborate with General Manager - Digital to integrate social strategies with broader marketing.
• Analyze performance data and refine content strategy based on insights.

Skills

Social media strategy

Copywriting

Presentation skills

Analytics

Project management

Team leadership

Campaign ideation

Tools

Hootsuite

Buffer

Later

Sprout Social

Metricool

Asana

Monday.com

Job description

Role & responsibilities

Creative Strategy & Ideation Leadership

• Lead content ideation and creative conceptualization for social media campaigns across all platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok, YouTube Shorts, etc.) in alignment with client business objectives and target audience insights.
• Develop comprehensive social media creative briefs that outline campaign concepts, content themes, key messages, visual guidelines, and creative direction for all internal stakeholders and client teams.
• Conduct creative strategy audits for client social media presence, analyzing competitor content, identifying creative gaps, and recommending innovative content approaches to differentiate clients in their respective markets.
• Define content pillars and narrative frameworks for each client, ensuring consistency in brand voice, visual identity, and messaging across all social touchpoints while maintaining flexibility for platform-specific optimization.

Social Media Proposals & Client Engagement

• Develop compelling social media strategic proposals that showcase creative concepts, content calendars, campaign frameworks, and projected impact metrics tailored to client specifications and budgets.
• Present creative proposals and pitch innovative content ideas to clients with confidence and clarity, articulating the strategic rationale behind creative recommendations and demonstrating alignment with client KPIs.
• Conduct stakeholder workshops and strategy sessions with clients to gather insights, understand their brand voice, identify content opportunities, and co-create social media strategies that drive engagement and conversions.
• Collaborate with the General Manager - Digital to identify cross-selling opportunities and integrate social media strategies with broader digital marketing initiatives (SEO, content marketing, paid advertising).

Content Calendar Development & Execution Planning

• Conceptualize and create detailed content calendars (monthly, quarterly, and annual) that balance promotional, educational, entertaining, and interactive content while optimizing posting frequency and timing across platforms.
• Define content mix strategies (percentage breakdown of content types) tailored to each client's audience behavior, platform algorithms, and business objectives to maximize reach and engagement.
• Develop content briefs for execution teams, clearly outlining creative direction, visual specifications, copy tone, call-to-actions, and performance expectations for each piece of content.
• Ensure content calendar flexibility to accommodate real-time marketing opportunities, trending topics, seasonal campaigns, and client announcements while maintaining strategic alignment.

Team Collaboration & Creative Direction

• Lead creative direction and provide mentorship to Junior Copywriter and Design team members, ensuring all social content meets brand standards, creative excellence, and platform best practices.
• Work closely with the Junior Copywriter to develop compelling social media copy, hashtag strategies, caption variations, and messaging frameworks that resonate with target audiences and drive desired actions.
• Collaborate with the Design team to conceptualize visual content strategies, approve design mockups, ensure brand consistency, and provide creative feedback on graphics, videos, animations, and multimedia assets.
• Facilitate cross-functional creative brainstorming sessions to ideate fresh content concepts, troubleshoot creative challenges, and elevate the quality of social media content delivery.
• Establish and communicate creative guidelines and standards for all social media content to maintain consistent quality and brand alignment across all client accounts.

Trend Analysis & Continuous Innovation

• Monitor social media trends, algorithm changes, emerging platforms, and consumer behavior patterns to identify opportunities for innovative content approaches and stay ahead of industry evolution.
• Conduct competitive content analysis on a regular basis, documenting competitor strategies, successful content themes, and creative tactics to inform our strategic recommendations.
• Stay updated on social media platform features, content formats, and algorithm updates (Instagram Reels, LinkedIn Stories, TikTok trends, etc.) and recommend platform-specific content optimizations.
• Identify and experiment with emerging content formats (interactive content, user-generated content campaigns, live streaming, shoppable posts, Stories, etc.) to keep client content fresh and engaging.

Performance Analysis & Strategic Refinement

• Define content performance metrics and KPIs for each social media strategy, establishing benchmarks for engagement, reach, impressions, conversions, and other relevant indicators.
• Collaborate with analytics teams to review social media performance data and provide creative insights on what content themes, formats, and messaging resonate best with each client's audience.
• Prepare monthly and quarterly content performance reports highlighting top-performing content, audience insights, and creative recommendations for optimization and future campaigns.
• Lead strategy refinement sessions based on performance data, audience feedback, and market changes, ensuring continuous improvement in content effectiveness and strategic alignment.

Portfolio & Case Study Development

• Document successful social media campaigns and creative initiatives with measurable results to build agency case studies and portfolio examples for business development and client showcases.
• Prepare creative case studies that tell the story of our strategic approach, creative innovation, and measurable impact for award submissions and industry recognition.

Tools & Technology Proficiency

• Maintain expert proficiency in social media management tools (Hootsuite, Buffer, Later, Sprout Social, Metricool) for content planning, scheduling, analytics review, and team collaboration.
• Utilize content calendar management systems and project management tools (Asana, Monday.com) for seamless team coordination and accountability.
• Stay informed on emerging marketing technology and analytics platforms that can enhance creative strategy development and performance measurement.

Preferred candidate profile

• Minimum 4-5 years of proven experience in social media content strategy and creative development within a digital marketing agency
• Demonstrated expertise in creating compelling social media content and campaigns across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube)
• Strong portfolio showcasing creative social media campaigns with documented engagement and performance results
• Excellent copywriting and content creation skills with a talent for adapting messaging for different platforms and audiences
• Proficiency in social media management tools (Hootsuite, Buffer, Later, Sprout Social, or similar platforms)
• Experience in project management and team collaboration tools (Asana, Monday.com, or similar)
• Exceptional presentation and communication skills with ability to pitch creative ideas confidently to clients and stakeholders
• Strong analytical mindset with ability to interpret social media analytics and translate data into creative insights
• Experience in content strategy for B2B and B2C brands across diverse industries
• Familiarity with social media advertising platforms (Meta Ads, LinkedIn Ads, Twitter Ads) and creative optimization for paid campaigns
• Knowledge of video content creation and short-form video strategy (Reels, Shorts, TikTok)
• Experience with user-generated content campaigns and community management strategies
• Background in crisis communication and real-time social media response
• Proficiency in design basics or collaboration with design teams on visual-first content
• Experience with Instagram Stories strategy, LinkedIn thought leadership positioning, or influencer collaboration.