Content Strategist

Holiday Chacha PVT LTD; Jodhpur; On-site; INR 450,000 - 900,000; Full time

Job summary

Holiday Chacha Pvt. Ltd. is seeking a creative Content Strategist to plan, create, manage, and scale content across multiple digital platforms.

You will build content systems that drive growth, engagement, and conversions, not just individual posts. Collaborate with designers, video editors, and marketing teams to develop storytelling angles, optimize reach, and analyze performance to improve results. The role requires 1–4 years of experience in content strategy, strong copywriting, and a proven

Qualifications

• 1–4 years of experience in content strategy, social media, or digital marketing.
• Strong understanding of Instagram, short-form content, and audience psychology.
• Ability to turn business goals into content that drives engagement and conversions.
• Creative thinker with excellent communication and organizational skills.
• Experience working with marketing, design, and content teams.

Responsibilities

• Develop and execute content strategies aligned with business and marketing goals.
• Plan and manage content calendars across Instagram and other platforms.
• Create content frameworks, campaign ideas, and storytelling angles.
• Work closely with designers, video editors, and marketing teams to produce high-performing content.
• Optimize content for engagement, reach, and audience growth.
• Manage and organize content using CMS platforms and digital publishing tools.
• Analyze content performance and implement improvements based on insights and data.
• Develop content distribution strategies to maximize organic reach and visibility.
• Stay updated with social media trends, platform updates, and emerging content formats.
• Ensure brand consistency across all communication channels.

Skills

Content Marketing

Social Media Marketing

Instagram Growth

CMS

Audience Engagement

Content Planning

Analytics

Copywriting

Job description

Holiday Chacha Pvt. Ltd. is a fast-growing travel brand that values creativity and strategic thinking. Our mission is to engage audiences through compelling content that drives brand growth and conversions. We foster a collaborative and growth-focused work environment.

About the Role

We are looking for a creative and strategic Content Strategist who can plan, create, manage, and scale content across multiple digital platforms. The ideal candidate understands how content drives brand growth, engagement, and conversions, and can build content systems rather than just individual posts.

Responsibilities

• Develop and execute content strategies aligned with business and marketing goals.
• Plan and manage content calendars across Instagram and other social media platforms.
• Create content frameworks, campaign ideas, and storytelling angles that resonate with target audiences.
• Work closely with designers, video editors, and marketing teams to produce high-performing content.
• Optimize content for engagement, reach, and audience growth.
• Manage and organize content using CMS platforms and digital publishing tools.
• Analyze content performance and implement improvements based on insights and data.
• Develop content distribution strategies to maximize organic reach and visibility.
• Stay updated with social media trends, platform updates, and emerging content formats.
• Ensure brand consistency across all communication channels.

Qualifications

• 1–4 years of experience in content strategy, social media, or digital marketing.
• Strong understanding of Instagram, short-form content, and audience psychology.
• Ability to turn business goals into content that drives engagement and conversions.
• Creative thinker with excellent communication and organizational skills.
• Experience working with marketing, design, and content teams.

Required Skills

• Content Marketing
• Social Media Marketing
• Instagram Marketing & Growth
• Content Distribution Strategies
• CMS (Content Management Systems)
• Audience Engagement & Community Building
• Content Planning & Calendar Management
• Analytics & Performance Tracking
• Strong Copywriting and Storytelling Skills

Preferred Skills

• Creative thinker with excellent communication and organizational skills.
• Experience working with marketing, design, and content teams.

Pay range and compensation package

Competitive salary based on experience.

Equal Opportunity Statement

We are committed to diversity and inclusivity in our hiring practices and encourage applicants from all backgrounds to apply.