Content Strategist

Softrica; Surat; On-site; INR 600,000 - 1,200,000; Full time

Benefits offered by this job

Wi-Fi access

Mobile plan

Tools access

Incentives

Annual appraisal

Training opportunities

Creative lead

Team events

Job summary

Softrica Innovation Pvt. Ltd. in Surat seeks a Content Strategist / Content Planner to lead monthly content calendars, develop strategic frameworks for social campaigns, and ensure a consistent brand voice across platforms.

You will collaborate with designers and the marketing team, analyze content performance to refine tactics, and guide captions, scripts, storytelling formats, and campaign concepts across reels, blogs, and ads.

Qualifications

• Proven experience in content planning/strategy.
• Strong understanding of social media platforms and branding.
• Excellent communication and storytelling skills.
• Ability to analyze data and turn insights into actionable strategies.
• Comfortable working in a fast-paced and deadline-driven environment.
• Leadership mindset with the ability to coordinate across teams.

Responsibilities

• Develop monthly and weekly content calendars aligned with brand objectives.
• Create strategic frameworks for social media, marketing campaigns, and brand communication.
• Collaborate with designers, videographers, editors, and the marketing team.
• Analyze content performance and refine strategies to improve engagement results.
• Maintain consistent brand tone, voice, and identity across all platforms.
• Write and oversee captions, scripts, storytelling formats, and campaign concepts.
• Stay updated with social media algorithms, formats, trends, and digital innovations.
• Create brand content guidelines, scripts, frameworks, and creative briefs.
• Brainstorm and execute ideas for reels, campaigns, blogs, ads, and various marketing assets.

Skills

Content strategy

Social media

Branding

Analytics

Deadline-driven

Leadership

Job description

At Softrica Innovation Pvt. Ltd., we believe content is more than writing — it is storytelling, positioning, and creating meaningful brand experiences. We craft content that resonates, engages, and builds strong brand identities. If you excel at planning content ideas, mapping strategy, and understanding audience needs, this role is designed for you.

Position: Content Strategist / Content Planner

Job Duties

• Develop monthly and weekly content calendars aligned with brand objectives.
• Create strategic frameworks for social media, marketing campaigns, and brand communication.
• Conduct research on competition, trends, audience insights, and industry behavior.
• Collaborate closely with designers, videographers, editors, and the marketing team.
• Analyze content performance and refine strategies to improve engagement results.
• Maintain consistent brand tone, voice, and identity across all platforms.
• Write and oversee captions, scripts, storytelling formats, and campaign concepts.
• Stay updated with social media algorithms, formats, trends, and digital innovations.
• Create brand content guidelines, scripts, frameworks, and creative briefs.
• Brainstorm and execute ideas for reels, campaigns, blogs, ads, and various marketing assets.

Required Skills & Qualifications

• Proven experience in content planning, content strategy, or social media strategy.
• Strong understanding of social media platforms, digital marketing, and branding.
• Excellent communication, creative thinking, and storytelling skills.
• Ability to analyze data and turn insights into actionable strategies.
• Comfortable working in a fast-paced and deadline-driven environment.
• Leadership mindset with the ability to coordinate across teams.

Preferred Experience

• Experience working with marketing agencies, creative teams, or brand marketing departments.
• Knowledge of performance-driven content, trend-based content, and brand positioning.
• Previous experience in scriptwriting, campaign creation, or trend mapping.

Personality Fit

• Strategic and analytical
• Creative and experimental
• Organized and detail-oriented
• Growth-driven and proactive
• A strong communicator and team collaborator

Benefits & Perks

• Company-provided Wi-Fi access
• Official mobile number with monthly recharge (if required)
• Access to essential tools, platforms, and software
• Performance-based incentives and rewards
• Monthly Green Flag Recognition System
• Annual appraisal based on growth and contribution
• Skill development and training opportunities
• Opportunity to lead creative and strategic projects
• Supportive, positive, and innovation-driven work culture
• Team celebrations, activities, and festive events