Digital and Content Strategist

Odigma; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Collaborative environment

Creative freedom

Opportunities on high-impact projects

Job summary

Odigma in Bengaluru is seeking a strategic Digital and Content Strategist to lead content campaigns across social media, websites, and email, ensuring alignment with brand goals and audience expectations.

You will collaborate with design, SEO, analytics, and content teams to translate strategy into measurable impact, balancing data insights with creative storytelling.

This role offers a fast-paced, collaborative environment and the chance to shape digital marketing for leading brands in India.

Qualifications

• Proven experience in digital content strategy or related roles.
• Strong command of digital platforms and consumer behavior.
• Excellent written and verbal communication with a sharp creative edge.
• Ability to blend data insights with creative thinking.
• Familiarity with analytics tools and performance tracking.
• Proactive, self-starter with strong project management skills.
• Up-to-date with digital, content and social trends.

Responsibilities

• Develop and lead integrated content strategies for digital platforms including social media, websites, email campaigns, and more.
• Identify emerging trends and leverage them to enhance brand visibility and engagement.
• Collaborate with cross-functional teams—design, SEO, SEM, analytics, and content to deliver cohesive brand experiences.
• Create content calendars and campaign narratives that align with brand tone and objectives.
• Monitor and analyze performance metrics to refine and optimize strategies.
• Ensure consistency in messaging and visual language across all touchpoints.
• Ideate and execute campaigns that drive conversations, conversions, and community growth.

Job description

Position Overview

We are seeking a strategic and creative Digital and Content Strategist to join our growing team. This role demands a deep understanding of content strategy, brand storytelling, and digital engagement. You will be responsible for developing and executing innovative content campaigns across multiple platforms while ensuring alignment with brand goals and audience expectations. If you’re a trend-aware content thinker who thrives in a collaborative environment and enjoys translating strategy into impact, we’d love to meet you.

Key Responsibilities

• Develop and lead integrated content strategies for digital platforms including social media, websites, email campaigns, and more.
• Identify emerging trends and leverage them to enhance brand visibility and engagement.
• Collaborate with cross-functional teams—design, SEO, SEM, analytics, and content to deliver cohesive brand experiences.
• Create content calendars and campaign narratives that align with brand tone and objectives.
• Monitor and analyze performance metrics to refine and optimize strategies.
• Ensure consistency in messaging and visual language across all touchpoints.
• Ideate and execute campaigns that drive conversations, conversions, and community growth.

Who We Are Looking For

• Proven experience in digital content strategy, brand storytelling, or related roles.
• Strong command of digital platforms, content ecosystems, and consumer behavior.
• Excellent written and verbal communication skills with a sharp creative edge.
• Ability to blend data insights with creative thinking to inform strategy.
• Familiarity with analytics tools and performance tracking.
• A proactive, self-starter attitude with strong project management skills.
• Up-to-date with digital, content, and social trends, and the ability to apply them contextually.

What We Offer

• A collaborative, fast-paced, and idea-driven work environment.
• Opportunities to work on high-impact projects for leading brands.
• Creative freedom and ownership of your work.
• A chance to be part of a team that's redefining digital marketing in India.

Skills: calendars, ideation, brand storytelling, creativity, content strategy