Content Strategist

Oxbow Creatives; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

Oxbow Creatives is seeking a Content Strategist to craft engaging content ideas for brands across social media and digital platforms. The role focuses on content strategy, planning, and ad ideation to drive awareness, engagement, leads and sales.

You will develop monthly content calendars, collaborate with designers and marketers, and stay ahead of trends to deliver conversion-focused campaigns for D2C and ecommerce brands.

Qualifications

• 1–3 years of experience in Content Strategy, Content Creation, Social Media, or Digital Marketing.
• Strong experience in content and ad ideation.
• Good understanding of Meta Ads creative concepts and ad funnels.
• Excellent writing and communication skills.
• Ability to write engaging hooks, captions, scripts, and CTAs.
• Strong understanding of Instagram and other major social media platforms.
• Creative thinking with a good understanding of consumer psychology and storytelling.
• Ability to understand brand tone and create content accordingly.
• Good research and trend-spotting skills.
• Ability to work with multiple brands and manage deadlines.
• Experience with D2C, e-commerce, lifestyle, fashion, beauty, food, or similar consumer brands will be an advantage.

Responsibilities

• Develop monthly and weekly content strategies and content calendars for different brands.
• Generate creative ideas for Instagram Reels, static posts, carousels, stories, and other social media content.
• Ideate Meta/Facebook & Instagram ad concepts, including hooks, angles, concepts, and creative directions.
• Develop ad scripts and content briefs for video and static advertisements.
• Research competitors, audience behaviour, trends, and industry insights to generate fresh content ideas.
• Create strong hooks, CTAs, storytelling concepts, and content angles for organic and paid content.
• Work closely with graphic designers, video editors, performance marketers, and account managers to execute content ideas.
• Understand campaign objectives and convert them into relevant creative concepts for awareness, engagement, leads, and sales.
• Analyse content and ad performance and use insights to improve future content ideas.
• Stay updated with social media trends, viral formats, memes, creator trends, and advertising trends.
• Develop creative concepts specifically for D2C and e‑commerce brands.
• Participate in brainstorming sessions and contribute new ideas for campaigns and brand communication.

Skills

Content Strategy

Content Creation

Social Media

Digital Marketing

Ad Ideation

Writing & Communication

Campaign Planning

Brand Storytelling

Trend Research

D2C & E-commerce

Tools

Canva

Job description

We are looking for a creative and strategic Content Strategist who can develop engaging content ideas for brands across social media and digital platforms. The ideal candidate should have hands‑on experience in content strategy, social media content planning, and ad ideation, with a strong understanding of what makes content engaging, relevant, and conversion‑focused.

Key Responsibilities

• Develop monthly and weekly content strategies and content calendars for different brands.
• Generate creative ideas for Instagram Reels, static posts, carousels, stories, and other social media content.
• Ideate Meta/Facebook & Instagram ad concepts, including hooks, angles, concepts, and creative directions.
• Develop ad scripts and content briefs for video and static advertisements.
• Research competitors, audience behaviour, trends, and industry insights to generate fresh content ideas.
• Create strong hooks, CTAs, storytelling concepts, and content angles for organic and paid content.
• Work closely with graphic designers, video editors, performance marketers, and account managers to execute content ideas.
• Understand campaign objectives and convert them into relevant creative concepts for awareness, engagement, leads, and sales.
• Analyse content and ad performance and use insights to improve future content ideas.
• Stay updated with social media trends, viral formats, memes, creator trends, and advertising trends.
• Develop creative concepts specifically for D2C and e‑commerce brands.
• Participate in brainstorming sessions and contribute new ideas for campaigns and brand communication.

Required Skills

• 1–3 years of experience in Content Strategy, Content Creation, Social Media, or Digital Marketing.
• Strong experience in content and ad ideation.
• Good understanding of Meta Ads creative concepts and ad funnels.
• Excellent writing and communication skills.
• Ability to write engaging hooks, captions, scripts, and CTAs.
• Strong understanding of Instagram and other major social media platforms.
• Creative thinking with a good understanding of consumer psychology and storytelling.
• Ability to understand brand tone and create content accordingly.
• Good research and trend‑spotting skills.
• Ability to work with multiple brands and manage deadlines.
• Experience with D2C, e-commerce, lifestyle, fashion, beauty, food, or similar consumer brands will be an advantage.

Preferred Skills

• Experience working with Performance Marketing teams.
• Understanding of Meta Ads, creative testing, CTR, CPC, CPA, ROAS, and conversion‑focused creatives.
• Experience creating ad concepts based on winning creatives and performance insights.
• Comfortable presenting and explaining creative ideas to the team or clients.
• Basic knowledge of Canva or other content/design tools is a plus.