Content Strategist

wolfpack Labs; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

WolfpackLabs is seeking a Content Strategist to develop compelling content strategies, build brand narratives, and create content that drives visibility, engagement, and growth. You will work across brands and campaigns to align with marketing goals and launch plans.

You’ll craft content pillars, calendars, briefs, and storytelling assets for social media, blogs, video, and websites, collaborating with designers and marketing teams in a fast-paced environment.

Qualifications

• 2–5 years of experience in Content Strategy, Content Marketing, Social Media, Brand Marketing, or Creative Strategy.

Responsibilities

• Develop and execute content strategies across brands, platforms, and campaigns.
• Build monthly/quarterly content calendars aligned with business and marketing goals.
• Identify relevant trends, topics, formats, and cultural conversations.
• Develop content pillars and brand narratives for different businesses.
• Use audience insights and performance data to continuously improve content strategy.
• Develop concepts and briefs for social media, campaigns, reels, videos, blogs, website, and other digital content.
• Write hooks, captions, scripts, campaign concepts, and brand stories.
• Turn business ideas into engaging content.
• Work with designers, video editors, social media, and marketing teams to execute ideas.
• Maintain consistency in brand voice, tone, and visual storytelling.
• Develop content strategies specifically for Instagram, LinkedIn, YouTube, and other platforms.
• Understand what drives reach, engagement, shares, saves, followers, and conversions.
• Monitor content performance and provide actionable insights.
• Experiment with new content formats and trends to increase organic growth.
• Support product launches, campaigns, collaborations, and activations through content.
• Stay updated on social media trends, creator culture, consumer behaviour, and emerging content formats.
• Research competitors and identify content gaps and opportunities.
• Bring fresh ideas and culturally relevant concepts to the team.

Skills

Content Strategy

Content Marketing

Social Media

Brand Marketing

Creative Strategy

Job description

WolfpackLabs is a growing venture ecosystem building and scaling brands across multiple categories. We are looking for a Content Strategist who can develop compelling content strategies, build brand narratives, and create content that drives visibility, engagement, and growth.

Key Responsibilities

• Develop and execute content strategies across brands, platforms, and campaigns.
• Build monthly/quarterly content calendars aligned with business and marketing goals.
• Identify relevant trends, topics, formats, and cultural conversations.
• Develop content pillars and brand narratives for different businesses.
• Use audience insights and performance data to continuously improve content strategy.

Content Creation & Storytelling

• Develop concepts and briefs for social media, campaigns, reels, videos, blogs, website, and other digital content.
• Write strong hooks, captions, scripts, campaign concepts, and brand stories.
• Turn business ideas into engaging and easy-to-consume content.
• Work closely with designers, video editors, social media, and marketing teams to execute ideas.
• Maintain consistency in brand voice, tone, and visual storytelling.

Social Media & Growth

• Develop content strategies specifically for Instagram, LinkedIn, YouTube, and other relevant platforms.
• Understand what drives reach, engagement, shares, saves, followers, and conversions.
• Monitor content performance and provide actionable insights.
• Experiment with new content formats and trends to increase organic growth.
• Support product launches, campaigns, collaborations, and brand activations through content.
• Stay updated on social media trends, creator culture, consumer behaviour, and emerging content formats.
• Research competitors and identify content gaps and opportunities.
• Bring fresh ideas and culturally relevant concepts to the team.

Requirements

• 2–5 years of experience in Content Strategy, Content Marketing, Social Media, Brand Marketing, or Creative Strategy.
• Strong understanding of social media and digital content.
• Excellent writing and storytelling skills.
• Strong creative thinking and ability to develop original content ideas.
• Good understanding of D2C, consumer brands, startups, and digital-first businesses.
• Ability to convert insights into actionable content strategies.
• Strong understanding of Instagram and short-form video content.
• Comfortable working with creative and marketing teams in a fast-paced environment.
• Experience with multiple brands or categories is a strong plus.

What We’re Looking For

Someone who doesn't just ask “What should we post?” but thinks “Why should people care?”

We’re looking for a strategic and creative thinker who can combine storytelling + culture + data + business thinking to create content that people want to watch, share, remember, and engage with.

A strong portfolio showcasing content strategies, campaigns, social media growth, or standout content work is a must.