Content Strategist

Prachay Capital; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Prachay Capital is seeking a content strategist to develop and execute comprehensive content programs across multiple brands. You will build content calendars, define pillars, and ensure consistency of brand voice and messaging across social and long-form formats.

You will collaborate with leadership and media teams to extract insights, repurpose content, and monitor performance to continuously improve engagement and thought leadership in finance and business topics.

Qualifications

• Strong understanding of content strategy and digital media.
• Excellent writing and editing skills.
• Strong storytelling ability.
• Ability to simplify complex ideas.
• Good understanding of social media platforms and their content formats.

Responsibilities

• Develop and execute content strategies aligned with brand and business objectives.
• Build and manage content calendars across multiple brands and platforms.
• Identify topics, conversations, trends and opportunities; develop content pillars and formats.

Skills

Content strategy

Editing

Storytelling

Research

Project management

Job description

Content Strategy

• Develop and execute content strategies aligned with brand and business objectives
• Build and manage content calendars across multiple brands and platforms
• Identify relevant topics, conversations, trends and opportunities
• Develop content pillars, themes and recurring content formats
• Ensure consistency in brand voice, positioning and messaging
• Create a healthy balance between planned, reactive and evergreen content
• Identify opportunities to strengthen leadership and thought leadership positioning

Content Development

• Develop ideas for social media, video, long-form content, articles, podcasts and other formats
• Turn complex subjects into simple, engaging and accessible content
• Develop strong hooks, narratives and storytelling structures
• Write and edit content across different formats
• Create content briefs for designers, video editors and other members of the media team
• Work with leadership and subject matter experts to extract meaningful stories and insights

Content Repurposing

• Identify multiple content opportunities from a single idea, conversation, interview, podcast or long-form piece
• Adapt ideas into relevant formats for different platforms
• Identify which ideas are best suited for video, written content, visual content or long-form formats
• Build a system where strong ideas can have a longer content life
• Research Editorial
• Conduct research for content and thought leadership
• Track developments across finance, business, investing, leadership and relevant industries
• Validate facts, data and claims before publication
• Identify interesting data points, examples, case studies and perspectives
• Maintain a high standard of editorial quality and accuracy

Collaboration

• Work closely with designers, video editors and the distribution team
• Brief creative teams clearly and effectively
• Collaborate with leadership and internal stakeholders
• Participate in content reviews and editorial discussions
• Ensure ideas move smoothly from concept to execution

Content Performance

• Monitor content performance across platforms
• Identify patterns in topics, formats, hooks and audience behavior
• Use insights to improve future content
• Participate in regular content reviews
• Continuously experiment with new formats and approaches

What We Are Looking For

• Strong understanding of content strategy and digital media
• Excellent writing and editing skills
• Strong storytelling ability
• Ability to simplify complex ideas
• Good understanding of social media platforms and their content formats
• Strong research and editorial skills
• Ability to work with senior leadership and subject matter experts
• Curiosity about business, finance, investing, leadership and culture
• Strong understanding of what makes content relevant and engaging
• Ability to think strategically while also being hands-on
• Strong organisational and project management skills
• Ability to manage multiple content streams simultaneously

What Will Make You Stand Out

• Experience working with founder or leadership-led content
• Experience in finance, fintech, business, media or related sectors
• Experience with podcasts and long-form content
• Experience building thought leadership platforms
• Strong understanding of LinkedIn and professional audiences
• Experience developing content systems rather than only individual posts
• Ability to identify a strong story from a large amount of information
• A portfolio that demonstrates original thinking and strong editorial judgement

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.