Content Strategist

Start2Skill; New Delhi; Hybrid; INR 400,000 - 600,000; Full time

Job summary

Social Brands Builders seeks a dual-threat Content Strategist + Creator to architect long-term narratives and then produce reels, copy, and visuals. The role blends strategy (40%) with hands-on creation (60%), including filming, editing, design, and copywriting.

The candidate will work in a hybrid setup, contributing to brand roadmaps, content pillars, and performance analysis while leveraging AI tools to streamline workflows.

Qualifications

• 0-2 years of hands-on content creation and strategy experience.
• Experience building multi-channel content strategies (social, email).
• Ability to translate data insights into actionable content pivots.

Responsibilities

• Strategy & Architecture: Develop multi-channel content strategies aligned with client goals (lead gen, brand awareness, community).
• Define and maintain brand voice across TikTok, Instagram, LinkedIn, and Email.
• Conduct weekly content performance audits and adjust strategies based on data.
• Stay ahead of trends and algorithm shifts to forecast opportunities.

Skills

Content strategy

Brand voice development

Copywriting

Analytics & data mapping

Tools

CapCut

Premiere Pro

Canva

Adobe Creative Suite

Job description

At Social Brands Builders, we don’t just post; we build. We are looking for a dual-threat Content Strategist + Creator who can architect a brand’s long-term narrative and then pick up a camera or open a design suite to bring it to life.

As a hybrid professional, you will bridge the gap between “the big idea” and “the daily post.” You’ll spend 40% of your time analyzing data and mapping out 3-month strategies, and 60% of your time in the trenches—shooting reels, writing copy, and designing high-impact visuals.

Key Responsibilities

1. Strategy & Architecture

Brand Roadmap: Develop multi-channel content strategies that align with client business goals (lead gen, brand awareness, or community building).

Content Pillars: Define and maintain the “voice” for various brands, ensuring consistency across TikTok, Instagram, LinkedIn, and Email.

Performance Analysis: Conduct weekly audits of content performance. Use data to “pivot or persevere,” adjusting strategies based on what the metrics are telling us.

SEO & Trend Forecasting: Stay 3 steps ahead of algorithm shifts and viral trends to ensure our clients are pioneers, not followers.

2. Hands-on Creation

Short-Form Video: Script, film, and edit engaging Reels, TikToks, and Shorts (CapCut/Premiere proficiency is a must).

Visual Design: Create aesthetic static posts, carousels, and stories using Canva or Adobe Creative Suite.

Copywriting: Write compelling, human-centric captions and headlines that stop the scroll and drive action.

AI Integration: Leverage generative AI tools to streamline workflows, from brainstorming hooks to generating initial image concepts.

In-Office Days: Participate in creative “War Room” sessions, client brainstorms, and high-production equipment shoots.

Remote Days: Deep-work hours dedicated to content scheduling, data reporting, and long-form strategy documentation.

Job details

• Experience: 0-2 years
• Job Type: Hybrid
• Openings: 2
• Salary Range: 4-6 LPA

Design Eye market research Platform Fluency Technical Production

Company overview

Company Social Brands Builders

Jobs Posted 3

Hiring Count 4

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