Content and Creative Writer

2getHR; Bengaluru; On-site; INR 800,000 - 1,500,000; Full time

Job summary

2gethr in Bengaluru is seeking a Content & Creative Strategist who can shape ideas into compelling content across short-form and long-form video, podcasts, social posts, blogs and brand campaigns.

You will craft scripts and storylines, develop content concepts for LinkedIn, Instagram and YouTube, and collaborate with design, video and marketing teams to turn insights into execution.

Qualifications

• 2-4 years of experience in content, copywriting, creative strategy or social media.
• Strong creative thinking, storytelling and writing skills.
• Experience with video scripting and content development.
• Understanding of both short-form and long-form content.
• Strong understanding of LinkedIn, Instagram and YouTube.
• Ability to develop content ideas independently and proactively.
• Comfortable working on podcasts, interviews and founder-led content.
• Good understanding of social media trends and audience behaviour.
• Strong research skills and curiosity.
• Understanding of SEO/GEO/AEO is a plus.
• Experience with B2B, technology, real estate, workplace or lifestyle brands is a plus.

Responsibilities

• Bring fresh, creative content ideas for LinkedIn, Instagram and YouTube.
• Develop concepts and scripts for short-form and long-form videos.
• Create content for YouTube videos, interviews, podcasts, founder stories and brand films.
• Develop storyboards, scripts, hooks, narratives, VO, on-screen copy and CTAs.
• Conceptualise and develop podcast topics, formats, questions and episode narratives.
• Create engaging LinkedIn posts, carousels, Instagram content and social campaigns.
• Write blogs, website content, thought leadership and campaign copy.
• Identify trends, conversations and content opportunities relevant to the brand.
• Turn workplace, business, culture and industry insights into compelling content.
• Develop recurring content series and social media properties.
• Work closely with design, video and marketing teams to take ideas from concept to execution.
• Repurpose long-form content into multiple social formats and vice versa.
• Contribute ideas for campaigns, events, launches and brand initiatives.

Skills

Content strategy

Copywriting

Storytelling

Social media

Video scripting

Research skills

B2B experience

SEO GEO

Tools

LinkedIn

YouTube

Job description

2gethr is a design-first managed office and coworking company creating workplaces that help businesses grow, teams collaborate and people do their best work.

With a strong focus on design, community, experience and innovation, 2gethr works with ambitious companies, enterprises and GCCs to create workplaces that are more than just an office.

About the Role-

We are looking for a Content & Creative Strategist who is a strong storyteller, creative thinker and content creator.

Someone who can bring fresh ideas to the table and develop content across short-form and long-form video, podcasts, social media, blogs and brand campaigns.

What You'll Do-

• Bring fresh, creative content ideas for LinkedIn, Instagram and YouTube.
• Develop concepts and scripts for short-form and long-form videos.
• Create content for YouTube videos, interviews, podcasts, founder stories and brand films.
• Develop storyboards, scripts, hooks, narratives, VO, on-screen copy and CTAs.
• Conceptualise and develop podcast topics, formats, questions and episode narratives.
• Create engaging LinkedIn posts, carousels, Instagram content and social campaigns.
• Write blogs, website content, thought leadership and campaign copy.
• Identify trends, conversations and content opportunities relevant to the brand.
• Turn workplace, business, culture and industry insights into compelling content.
• Develop recurring content series and social media properties.
• Work closely with design, video and marketing teams to take ideas from concept to execution.
• Repurpose long-form content into multiple social formats and vice versa.
• Contribute ideas for campaigns, events, launches and brand initiatives.

What We're Looking For-

• 2-4 years of experience in content, copywriting, creative strategy or social media.
• Strong creative thinking, storytelling and writing skills.
• Experience with video scripting and content development.
• Understanding of both short-form and long-form content.
• Strong understanding of LinkedIn, Instagram and YouTube.
• Ability to develop content ideas independently and proactively.
• Comfortable working on podcasts, interviews and founder-led content.
• Good understanding of social media trends and audience behaviour.
• Strong research skills and curiosity.
• Understanding of SEO/AEO/GEO is a plus.
• Experience with B2B, technology, real estate, workplace or lifestyle brands is a plus.

The Ideal Candidate

You are someone who doesn't just wait for a brief. You bring the brief.

You can take a simple business thought and turn it into a Reel, YouTube video, podcast, LinkedIn post, blog or campaign idea.

You understand that great content is not just about good writing. It is about the idea, the story, the format, the visual and why someone should care.