Content Strategist

PERCH; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A fashion and lifestyle company in Delhi is hiring a Content Strategist who will develop and execute a compelling content strategy for their menswear line. Responsibilities include managing content calendars, creating engaging social media posts, and analyzing content performance. The ideal candidate should have over 3 years of experience in content strategy or digital marketing with a strong understanding of social media. This role offers a chance to blend creativity and strategy in a vibrant environment.

Qualifications

• 3+ years of experience in content strategy, digital marketing, or related fields.
• Fashion & lifestyle or D2C experience is a major plus.
• Deep understanding of content marketing.

Responsibilities

• Develop a cohesive, data-backed content strategy aligned with brand goals.
• Own and manage content calendars for timely delivery.
• Create & manage engaging social media content across various platforms.
• Track and analyze content performance to tweak strategies.

Skills

Content strategy

Digital marketing

Social media strategy

Education

Degree in Marketing, Communications, Journalism or related field

Job description

About PERCH : www.linkedin.com/company/perch-clothing

PERCH Website : www.perch.co.in

PERCH Insta Page : www.instagram.com/perch.co.in

We’re hiring an immediate joiner for theroleof Content Strategist who’s not just good with words but someone who lives and breathes content, fashion, and culture. You’ll develop and execute a compelling content strategy across all digital platforms to drive brand love ❤️, engagement 💬, and sales 💸 for our menswear line.

🧠 Develop a cohesive, data-backed content strategy aligned with brand goals and audience insights.

📆 Own and manage content calendars — ensure timely delivery across website, blog, social media, emails, etc.

📱 Create & manage engaging social media content (posts, reels, stories, campaigns) tailored to platforms like Instagram, Facebook, LinkedIn, Twitter, Pinterest, and more.

📊 Track and analyze content performance — tweak strategies based on engagement, traffic, and conversion metrics.

Requirements 📋:

👉 3+ years of experience in content strategy, digital marketing, or related fields — fashion & lifestyle or D2C experience is a major plus!

👉 A degree in Marketing, Communications, Journalism, or related field (or equivalent experience)

👉 Deep understanding of content marketing, and social media strategy

If you’re part storyteller, part strategist, and all-in on fashion and content — apply now!