Content Strategist

Wishlink; Gurugram District; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Seleqt by Wishlink in India is seeking a Senior Content Manager / Content Strategist to own our content engine end to end—strategy, calendar, brand voice, and execution across social, influencer, and product surfaces. You will collaborate closely with brand, community, merchandising, paid-collab, design, and performance marketing to test, refine, and scale content that builds reach and demand.

You will be the eagle-eyed steward of brand content, ensuring consistency and impact across all

Qualifications

• 4-5 years in content, brand, or social (D2C/fashion/ecommerce preferred)
• Strategist with operator mindset; plan and execute across channels
• Strong knowledge of fashion/creator ecosystem and impact on brand and performance
• Fluency in Gen-Z language (Hinglish) and trend awareness
• Data-driven approach; interpret reach, engagement, and funnel metrics

Responsibilities

• Own end-to-end content strategy and calendar across brand, social, trend, and sales
• Define and guard brand voice; test messaging across channels
• Execute content across organic social, influencer content, product copy, and paid campaigns
• Brief and steer outsourced creator content with paid-collab team
• Collaborate with design, performance marketing, and community teams; optimize content for conversions
• Track reach and engagement metrics; report and iterate monthly

Skills

Content strategy

Brand voice

Cross-channel execution

Analytics

Project management

Job description

Job Description:

Senior Content Manager / Content Strategist

About Seleqt

Seleqt by Wishlink is a creator-led fashion eCommerce platform. Seleqt brings your instagram fashion discovery into one place: trend curations handpicked and styled by creators, so people can shop with confidence. We're early, moving fast, and building the brand from the ground up.

The Role

We're looking for a Senior Content Manager / Content Strategist to own Seleqt's content engine end to end - strategy, calendar, brand voice, and execution across social,paid, influencer, and product surfaces. You'll test and turn our positioning into content that builds reach, resonance, and demand.

You'll be the person with the eagle-eye view of every piece of brand content that goes out.

This is a hands-on senior role: you'll set the strategy AND make it happen, working closely with the brand manager, the community manager, merchandising, the paid-collab/influencer team, design, and performance marketing.

What You'll Own

• Content strategy & calendar: own the end-to-end content plan across brand, social, trend, and sales buckets phased, briefed, and shipped on time.
• Brand voice & messaging: define and guard how Seleqt sounds; run message-testing across channels to find what actually resonates with our consumer.
• Execution across channels: social (organic), influencer/creator content, product copy, and from brief to live.
• Creator content direction: brief and steer outsourced creator content with the paid-collab team; ensure it's on-brand, on-time, and usable for performance.
• Cross-functional delivery: work with design on assets, with performance on ad creative that converts, and with community on voice and engagement.
• Performance content ownership: track reach, resonance (saves/shares/engagement), and content-driven PDP visits; report and iterate weekly.
• Content Metrics: Monthly content analysis including both tof channel metrics ( primary ) and product level user journeys from those channesl / content.

What You'll Be Measured On

• Standardising brand voice and content strategy
• Content planning & calendar adherence – plan and ship volume on time.
• Message resonance – winning message × channel identified and scaled.
• Creative quality – first-pass approval rate, brand consistency, and creator-content usability in paid.
• Content driving acquisition - Content-driven website visits & engagement quality.
• Content marketing x Creative SOPs - work closely with creative to automate the content engine

What We're Looking For

• 4 - 5 years in content, brand, or social - ideally in D2C, fashion, or ecommerce
• A strategist with operator mindset - you can build, present the channel wise content plan and take it to execution with relevant team
• Strong grip on the Fashion & creator/influencer ecosystem and how creator content drives both brand and performance.
• Fluency in the language our audience actually speaks - Gen-Z / Hinglish, authentic not manufactured; sharp instinct for fashion & trends.
• Data-comfortable – you read reach, engagement, and funnel metrics and let them shape content.
• Ownership mindset – you run things end to end, hit deadlines, and raise the bar on quality without hand-holding.
• Bonus: you have scaled content strategy grounds up

Why Join

• Build a fashion marketplace from the ground up - your content shapes how India discovers and shops fashion trends.
• High ownership, high velocity - a lean, senior-heavy team where your work ships and matters.
• Work at the intersection of creators, fashion, and commerce - the most exciting space in Indian consumer right now.