Senior/ Content Strategist

Wishlink

Gurugram District

On-site

INR 1,500,000 - 2,100,000

Full time

21 hours ago

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Benefits offered by this job

Competitive Salary

Relocation Bonus

Learning & Development budget

Company newsletters and books

ChatGPT/Claude Subscription

Regular Team Outings

Health/Gym discounts

Creator insights for social growth

Job summary

Seleqt by Wishlink, a fashion eCommerce platform, seeks a Senior Content Manager to own the brand voice and content engine end-to-end across social, influencer, and product surfaces. You’ll lead strategy, scripting, and execution in close collaboration with brand, social, merchandising, and performance teams.

The role emphasizes hands-on writing, script development, and a passion for fashion trends, with a senior, high-ownership team environment in Gurugram.

Qualifications

4 - 5 years in copywriting, content, or socials – ideally in D2C, fashion, or ecommerce
A strategist with operator mindset – build and execute channel-wise content plans with the team
Strong grip on the fashion & creator/influencer ecosystem and how creator content drives brand and performance
Fluency in the language our audience actually speaks – Gen-Z / Hinglish, authentic, sharp fashion instincts
Data-comfort – read reach, engagement, and funnel metrics to shape content
Ownership mindset – manage end-to-end delivery, meet deadlines, raise quality
Bonus: scaled content strategy groundwork

Responsibilities

Content strategy & calendar: own end-to-end content plan across brand, social, trend, and sales buckets, planned and shipped on time
Brand voice & messaging: define and guard Seleqt's voice; run testing to find what resonates with the consumer
Execution across channels: social (organic), influencer content, meta, product copy, from brief to live
Creator content direction: brief and steer outsourced creator content with paid-collab team; ensure on-brand and on-time
Cross-functional delivery: collaborate with design, performance ads, and community on voice and engagement
Performance content ownership: track reach, resonance, and PDP visits; report and iterate weekly
Content Metrics: monthly analysis of channel metrics and product-level journeys

Job description

About Seleqt by Wishlink

Seleqt by Wishlink is a fashion eCommerce platform for women. Seleqt brings your instagram fashion discovery into one place, trend curations handpicked and styled by creators, so people can shop what they eye for online, with confidence. We're early, moving fast, and building the brand from the ground up.

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram.We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum and Elevation Capital.

The Role

We're looking for a Senior Content Manager / Content Strategist to own Seleqt's brand voice & content engine end to end - strategy, calendar, brand voice, and execution ( video and fashion catalogue shoots ) across social,paid, influencer, and product surfaces. You'll test and turn our positioning into content that builds reach, resonance, and demand.

You'll be the person with the eagle-eye view of every piece of brand content that goes out.

This is a hands-on senior role: you'll set the strategy, actively involved in scriptwriting / copywriting / storyboarding AND make it happen, working closely with the brand manager, social and community manager, merchandising, the paid-collab/influencer team, design, and performance marketing.

Though it’s a senior role, we're looking for someone who lives and breathes writing from the heart. Content is nothing without good writing.

What You'll Own

Content strategy & calendar: own the end-to-end content plan across brand, social, trend, and sales buckets phased, briefed, and shipped on time.
Brand voice & messaging: define and guard how Seleqt sounds; run message-testing across channels to find what actually resonates with our consumer.
Execution across channels: social (organic), influencer/creator content, meta, product copy, and from brief to live.
Creator content direction: brief and steer outsourced creator content with the paid-collab team; ensure it's on-brand, on-time, and usable for performance.
Cross-functional delivery: work with design on assets, with performance on ad creative that converts, and with community on voice and engagement.
Performance content ownership: track reach, resonance (saves/shares/engagement), and content-driven PDP visits; report and iterate weekly.
Content Metrics: Monthly content analysis including both tof channel metrics ( primary ) and product level user journeys from those channesl / content.

What We're Looking For

4 - 5 years in copywriting, content, or socials - ideally in D2C, fashion, or ecommerce
A strategist with operator mindset - you can build, present the channel wise content plan and take it to execution with relevant team
Strong grip on the Fashion & creator/influencer ecosystem and how creator content drives both brand and performance.
Fluency in the language our audience actually speaks - Gen-Z / Hinglish, authentic not manufactured; sharp instinct for fashion & trends. Fashion women buyers.
Data-comfort - you read reach, engagement, and funnel metrics and let them shape content.
Ownership mindset – you run things end to end, hit deadlines, and raise the bar on quality
Bonus: you have scaled content strategy grounds up

Why Join?

Build the brand voice for fashion marketplace from the ground up - your content shapes how India discovers and shops fashion trends.
High ownership, high velocity - a lean, senior-heavy team where your work ships and matters.
Work at the intersection of creators, fashion, and commerce - the most exciting space in Indian consumer right now.

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.