Content Strategist

Aromatan; Mumbai City; On-site; INR 600,000 - 800,000; Full time

Job summary

Aromatan is seeking a Content Strategist in Lower Parel, Mumbai, responsible for managing all social media platforms including Instagram, TikTok, and YouTube. The ideal candidate should have 2 to 5 years of experience, a knack for turning ideas into engaging content, and a deep understanding of social media trends and algorithms.

Your role involves creating content calendars, planning influencer collaborations, and ensuring brand consistency across all platforms. We look for a proactive, organized individual who can drive content strategy independently.

Qualifications

• 2 to 5 years of experience in content strategy or social media management.
• Proven experience managing brand social media accounts.
• Creative thinker with a sharp eye for trends and storytelling.

Responsibilities

• Own and manage all social media platforms: Instagram, TikTok & YouTube.
• Ideate strong content concepts for reels, shorts, posts & long-form videos.
• Build and execute monthly content calendars aligned with brand goals.
• Plan and manage influencer collaborations end-to-end.
• Ensure brand voice, aesthetics, and storytelling are consistent.

Skills

Social media management

Content creation

Trend analysis

Collaboration

Job description

Job Title: Content Strategist (Marketing & Creation)

Location: Lower Parel, Mumbai (Work from Office -- daily presence required)

Experience: 2 to 5 years

• Were looking for a creative, trend-savvy Content Strategist who lives and breathes social media and knows how to turn ideas into scroll-stopping content.

What you'll be doing:

• Own and manage all social media platforms: Instagram, TikTok & YouTube
• Ideate strong content concepts for reels, shorts, posts & long-form videos
• Build and execute monthly content calendars aligned with brand goals
• Plan and manage influencer collaborations end-to-end (sourcing, briefing, execution)
• Stay on top of trends, formats, and platform updates to keep content fresh
• Work closely with the team on monthly product shoots from concepting to on-ground execution
• Ensure brand voice, aesthetics, and storytelling are consistent across platforms

What were looking for:

• Proven experience managing brand social media accounts
• Strong understanding of Instagram, TikTok & YouTube algorithms
• Creative thinker with a sharp eye for trends and storytelling
• Comfortable working closely with creators, influencers, and production teams
• Hands-on, proactive, and highly organised

Bonus points if you:

• Have worked with lifestyle, fashion, beauty, or consumer brands Can back ideas with performance insights and analytics
• Are confident taking ownership and driving content strategy independently