Brand & Content Strategy Lead- Pune

V3 Staffing; Pune District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

V3 Staffing is recruiting for a Content & Strategy Lead to steer brand storytelling across digital and offline touchpoints. Based in Pune, this role collaborates with founders, marketing, design, social, and growth teams to shape voice, campaigns, and content direction.

The ideal candidate combines creative storytelling with analytical insight, drives brand love and business impact, and stays ahead of trends in fashion, beauty, lifestyle, and consumer brands.

Qualifications

• 46 years of experience in content strategy, brand marketing, social media strategy, or creative planning.
• Strong understanding of digital culture, storytelling, and content ecosystems.
• Experience working with D2C, fashion, beauty, lifestyle, or consumer brands is preferred.
• Strong communication, copywriting, and campaign planning skills.
• Ability to manage multiple projects in a fast-paced environment.
• Aesthetic sense with strong understanding of visual storytelling and branding.

Responsibilities

• Content Strategy & Brand Storytelling: Build and own the overall content strategy across social media, campaigns, website, retail, and community initiatives.
• Develop sharp brand narratives aligned with business and marketing goals.
• Create culturally relevant and trend-forward storytelling ideas.
• Ensure consistency in brand tone, visual storytelling, and messaging across all platforms.

Skills

Content strategy

Brand storytelling

Campaign planning

Social media strategy

Creative leadership

Research & insights

Copywriting

Communication

Brand marketing

Job description

Greetings of the day !

Our reputed Client is hiring for the Content & Strategy Lead role:

Location: Pune

Work Mode: WFO

Shift: General

Notice Period: 0 - 30 days

NOTE: Looking for candidates from D2C, Fashion, Beauty, Lifestyle or consumer brands industry.

Role Overview

We are looking for a creative yet analytical Content & Strategy Lead who can drive brand communication across digital and offline touchpoints. This role requires someone who can think beyond content calendars and create strong narratives that build brand love, engagement, and business impact.

You will work closely with founders, marketing, design, social media, and growth teams to shape the voice, storytelling, campaigns, and overall content direction of the brand.

Key Responsibilities

Content Strategy & Brand Storytelling

• Build and own the overall content strategy across social media, campaigns, website, retail, and community initiatives.
• Develop sharp brand narratives aligned with business and marketing goals.
• Create culturally relevant and trend-forward storytelling ideas.
• Ensure consistency in brand tone, visual storytelling, and messaging across all platforms.

Campaign Planning & Execution

• Lead ideation and execution of integrated marketing campaigns.
• Build content buckets, launch plans, and campaign narratives for product drops, collaborations, and seasonal moments.
• Work closely with creative and performance teams to create high-performing content.

Social & Digital Growth

• Identify emerging trends, formats, creators, and audience behavior.
• Use insights and analytics to optimize content performance and engagement.
• Drive platform-wise content strategy for Instagram, YouTube, LinkedIn, and emerging channels.

Creative Leadership

• Brief and collaborate with designers, videographers, creators, and agencies.
• Review and elevate creative output while maintaining brand quality.
• Bring fresh ideas for shoots, campaigns, activations, and community-led initiatives.

Research & Insights

• Stay updated with fashion, lifestyle, beauty, Korean culture, and internet trends.
• Conduct competitor and consumer research to identify whitespace opportunities.
• Translate insights into actionable content and brand strategies.

Requirements

• 46 years of experience in content strategy, brand marketing, social media strategy, or creative planning.
• Strong understanding of digital culture, storytelling, and content ecosystems.
• Experience working with D2C, fashion, beauty, lifestyle, or consumer brands is preferred.
• Strong communication, copywriting, and campaign planning skills.
• Ability to manage multiple projects in a fast-paced environment.
• Aesthetic sense with strong understanding of visual storytelling and branding.