Content Strategist

WishLink; Haryana; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Seleqt by Wishlink seeks a Senior Content Manager to own content strategy and execution across social, influencer, and product surfaces. You will shape brand voice, calendar, and messaging while leading collaboration with brand, merchandising, and performance marketing.

The role is hands-on and strategically focused, requiring strong understanding of fashion, creator ecosystems, and data-driven content optimization.

Qualifications

• 4 - 5 years in content, brand, or social - ideally in D2C, fashion, or ecommerce.
• A strategist with operator mindset.
• Strong grip on the Fashion & creator/influencer ecosystem.
• Fluency in the language our audience actually speaks - Gen-Z / Hinglish.
• Data-driven: reads reach, engagement, and funnel metrics.
• Ownership mindset: end-to-end ownership and deadlines.

Responsibilities

• Own end-to-end content strategy and calendar across brand, social, trend, and sales.
• Define and guard brand voice; test messaging across channels for resonance.
• Coordinate execution across social, influencer content, product copy, and briefs to live.
• Brief and steer outsourced creator content with paid-collab teams.
• Collaborate cross-functionally with design, performance marketing, and community teams.
• Track content performance and iterate weekly; analyze reach, saves, and PDP visits.

Job description

About Seleqt

Seleqt by Wishlink is a creator-led fashion eCommerce platform. Seleqt brings your instagram fashion discovery into one place: trend curations handpicked and styled by creators, so people can shop with confidence. We're early, moving fast, and building the brand from the ground up.

The Role

We're looking for a Senior Content Manager / Content Strategist to own Seleqt's content engine end to end - strategy, calendar, brand voice, and execution across social,paid, influencer, and product surfaces. You'll test and turn our positioning into content that builds reach, resonance, and demand.

You’ll be the person with the eagle-eye view of every piece of brand content that goes out.

This is a hands‑on senior role: you’ll set the strategy AND make it happen, working closely with the brand manager, the community manager, merchandising, the paid-collab/influencer team, design, and performance marketing.

What You’ll Own

• Content strategy & calendar: own the end-to-end content plan across brand, social, trend, and sales buckets phased, briefed, and shipped on time.


• Brand voice & messaging: define and guard how Seleqt sounds; run message-testing across channels to find what actually resonates with our consumer.


• Execution across channels: social (organic), influencer/creator content, product copy, and from brief to live.


• Creator content direction: brief and steer outsourced creator content with the paid-collab team; ensure it's on-brand, on-time, and usable for performance.


• Cross‑functional delivery: work with design on assets, with performance on ad creative that converts, and with community on voice and engagement.


• Performance content ownership: track reach, resonance (saves/shares/engagement), and content-driven PDP visits; report and iterate weekly.


• Content Metrics: Monthly content analysis including both tof channel metrics ( primary ) and product level user journeys from those channesl / content.

What You’ll Be Measured On

• Standardising brand voice and content strategy


• Content planning & calendar adherence – plan and ship volume on time.


• Message resonance – winning message × channel identified and scaled.


• Creative quality – first-pass approval rate, brand consistency, and creator-content usability in paid.


• Content driving acquisition - Content-driven website visits & engagement quality.


• Content marketing x Creative SOPs - work closely with creative to automate the content engine

What We’re Looking For

• 4 - 5 years in content, brand, or social - ideally in D2C, fashion, or ecommerce


• A strategist with operator mindset - you can build, present the channel wise content plan and take it to execution with relevant team


• Strong grip on the Fashion & creator/influencer ecosystem and how creator content drives both brand and performance.


• Fluency in the language our audience actually speaks - Gen-Z / Hinglish, authentic not manufactured; sharp instinct for fashion & trends.


• Data-comfortable – you read reach, engagement, and funnel metrics and let them shape content.


• Ownership mindset – you run things end to end, hit deadlines, and raise the bar on quality without hand-holding.


• Bonus: you have scaled content strategy grounds up

Why Join

• Build a fashion marketplace from the ground up - your content shapes how India discovers and shops fashion trends.


• High ownership, high velocity - a lean, senior-heavy team where your work ships and matters.


• Work at the intersection of creators, fashion, and commerce - the most exciting space in Indian consumer right now.