Content Director

LaFetch; Gurugram District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

LaFetch is seeking a Content & Creative Director in Gurugram to own the creative process across social content, campaigns, shoots, and brand communication. Develop concepts, direct shoots, and collaborate with creators, photographers, designers, and marketers to bring ideas to life.

The role prefers an active creator/influencer with a strong eye for fashion, trends, and what resonates on social media, ensuring content remains authentic to LaFetch’s identity.

Qualifications

• 1–2 years of experience in creative direction, content production, social media, or similar roles.
• Strong understanding of fashion, visual culture, social media, and short-form content.
• Experience conceptualising and directing shoots or social-first content.
• Portfolio of relevant work is required.

Responsibilities

• Develop creative concepts and content ideas across Instagram, Meta, campaigns, and brand initiatives.
• Own the creative direction for shoots, Reels, campaigns, and creator-led content.
• Translate objectives into strong, culturally relevant concepts.
• Direct shoots and collaborate with photographers, videographers, stylists, models, creators, and designers.
• Build moodboards, visual directions, shot lists, and creative briefs.
• Work with influencers to develop authentic content aligned with LaFetch.
• Collaborate with design, performance marketing, influencer marketing, and brand teams from ideation through execution.
• Provide clear feedback to improve storytelling, visual language, and retention.
• Stay plugged into fashion, pop culture, trends, and emerging formats.
• Help evolve LaFetch’s visual and content identity across platforms.

Skills

Creative direction

Social media content

Fashion content

Content strategy

Collaboration

Job description

About LaFetch

LaFetch is a premium fashion marketplace bringing together some of India’s best homegrown and premium brands, making fashion discovery seamless for customers across India.

Alongside our pan-India shopping experience, LaFetch Quick offers 60-minute fashion delivery across Delhi NCR. We’re building a fashion-first brand where content, culture, creators, and strong visual storytelling are at the centre of how we connect with our audience.

About the Role

We’re looking for a Content & Creative Director who has a strong eye for fashion, culture, content, and visual storytelling, and knows how to turn an idea into content people actually want to watch.

This role will own the creative process across social content, campaigns, shoots, creator-led content, and brand communication. You’ll be responsible for developing concepts, building creative direction, directing shoots and content, and working closely with creators, designers, photographers, videographers, and the wider marketing team to bring ideas to life.

We’re particularly interested in someone who is an active creator/influencer themselves and naturally understands social media, trends, formats, aesthetics, and what makes content perform.

What You’ll Do

• Develop creative concepts and content ideas across Instagram, Meta, campaigns, and brand initiatives.
• Take ownership of the creative direction for shoots, Reels, campaigns, and creator-led content.
• Translate brand and marketing objectives into strong, culturally relevant creative concepts.
• Direct shoots and work closely with photographers, videographers, stylists, models, creators, and designers.
• Build references, moodboards, visual directions, shot lists, and creative briefs for content.
• Work with influencers and creators to develop content that feels authentic while staying aligned with LaFetch.
• Collaborate with the design, performance marketing, influencer marketing, and brand teams from ideation through execution.
• Review content and provide clear creative feedback to improve quality, storytelling, visual language, and audience retention.
• Stay deeply plugged into fashion, pop culture, Instagram trends, creator formats, and emerging content styles.
• Help define and evolve LaFetch’s visual and content identity across platforms.
• Experiment with new formats and creative approaches, and use content performance to inform future ideas.

What We’re Looking For

• 1–2 years of experience in creative direction, content production, social media, fashion content, creative strategy, or a similar role.
• Strong understanding of fashion, visual culture, social media, and short-form content.
• A strong creative eye with the ability to identify what looks and feels current.
• Experience conceptualising and directing shoots or social-first content.
• Strong understanding of Instagram, Reels, creators, and emerging content formats.
• Ability to take an idea from a rough concept to a finished piece of content.
• Strong communication and collaboration skills.
• Ability to work hands-on in a fast-paced environment with multiple projects moving simultaneously.
• A portfolio of relevant work is required.

Bonus Points If You

• Are an active content creator/influencer yourself.
• Have an existing understanding of the creator ecosystem and relationships with creators.
• Have worked with fashion, beauty, lifestyle, or D2C brands.
• Have experience directing UGC or performance marketing content.
• Have experience with styling, photography, videography, or art direction.
• Naturally follow fashion, pop culture, internet trends, and emerging social formats.

What You’ll Get

• The opportunity to shape the creative identity of a fast-growing fashion platform.
• Ownership over shoots, campaigns, social content, and creator-led projects.
• The opportunity to work closely with creators, designers, marketers, and photographers.
• A highly hands-on role where ideas can move from concept to execution quickly.
• Freedom to experiment, test new formats, and build the visual language of LaFetch.

Location:

Sector 49, Gurugram

Work Mode:

On-site

Working Days:

Monday–Friday

Working Hours:

11 AM–7 PM

Who This Role Is For

If you’re someone who is constantly noticing references, thinking about how a reel could be better, spotting trends before they become mainstream, and naturally thinking about how a brand should look, feel, and show up online, this role could be a great fit.

We’re looking for a creator at heart who can also take ownership of the creative process.