Influencer Marketing Manager

BEWAKOOF®; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BEWAKOOF® is seeking an Influencer Marketing Manager to lead end-to-end influencer programs. The role blends creativity with data-driven decision-making, managing both agencies and direct creator relationships to keep the brand engaging and current.

You will drive monthly strategy, negotiate with influencers, and ensure campaigns align with brand priorities and launches, while delivering measurable results across platforms.

Qualifications

• 4-6 years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
• Proven experience managing end-to-end influencer campaigns for consumer brands or D2C.
• Strong understanding of popular platforms like Instagram and YouTube.

Responsibilities

• Develop and execute the monthly influencer marketing strategy aligned with brand priorities and campaigns.
• Identify, onboard, negotiate, and build long-term relationships with influencers across tiers.
• Manage end-to-end influencer campaigns: briefing, contracting, planning, approvals, execution, and reporting.
• Collaborate with Marketing and Social Media to align campaigns with brand objectives and approvals.
• Oversee external influencer agencies and talent management partners for timely delivery.
• Source and evaluate new influencers based on audience relevance and brand fit.
• Create concepts leveraging trends and platform formats to maximize reach and engagement.
• Manage budgets, negotiations, contracts, and campaign timelines.
• Monitor content and mentions, resolve issues, and maintain positive creator relationships.
• Explore collaborations and community-building initiatives with creators.
• Stay updated on creator economy trends and competitive activity to improve strategy.
• Use AI-powered tools for planning, discovery, reporting, and workflow efficiency.
• Present campaign plans and insights to stakeholders weekly.
• Support broader marketing initiatives and product launches as needed.

Skills

Influencer Marketing

Creator Partnerships

Brand Marketing

Stakeholder management

Project management

Data analysis

Communication

Presentation

Relationship-building

AI tools

Tools

AI tools like ChatGPT

Influencer platforms

Job description

We are seeking an Influencer Marketing Manager to drive our influencer marketing function end-to-end. The ideal candidate will have 4-6 years of experience managing influencers, executing influencer marketing campaigns, and building impactful creator partnerships.

This role requires someone who can blend creativity with data-driven decision-making, manage influencer agencies as well as direct creator relationships, and stay ahead of internet culture to ensure the brand remains relevant and engaging.

Key Responsibilities

• Develop and execute the monthly influencer marketing strategy in line with brand priorities, marketing campaigns, product launches, and business objectives, and take prior approvals from the relevant stakeholder.
• Identify, onboard, negotiate, and build long‑term relationships with influencers across nano, micro, macro, and celebrity categories.
• Manage end-to-end influencer campaigns, including briefing, contracting, content planning, approvals, execution, publishing, and reporting.
• Collaborate with internal stakeholders across Marketing and Social Media, to align influencer campaigns with overall brand objectives and ensure timely approvals.
• Manage external influencer marketing agencies and talent management agencies, ensuring timely execution and delivery against campaign objectives.
• Source and evaluate new influencers based on audience relevance, engagement, content quality, and brand fit.
• Build campaign concepts that leverage trending formats, viral moments, and platform-specific content to maximize reach and engagement.
• Manage influencer budgets, commercial negotiations, contracts, and campaign timelines efficiently.
• Monitor influencer content and brand mentions, ensuring timely issue resolution and maintaining positive creator relationships.
• Explore innovative collaborations, creator partnerships, and community-building initiatives.
• Stay updated on emerging creators, platform trends, creator economy developments, and competitive activity to continuously improve the influencer marketing strategy.
• Utilize AI-powered tools and influencer discovery platforms to improve campaign planning, creator discovery, reporting, and operational efficiency.
• Present campaign plans, performance reports, insights, and future recommendations to internal stakeholders on a weekly basis.
• Support broader marketing initiatives, product launches, and integrated brand campaigns as required.

Requirements

• 4-6 years of experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
• Proven experience managing end-to-end influencer campaigns for consumer, D2C, consumer brands, or D2C brands.
• Strong understanding of Instagram, YouTube, Snapchat, Threads, and emerging creator platforms.
• Experience working with influencer agencies, talent management companies, and directly with creators.
• Strong commercial acumen with experience in influencer negotiations, budgeting, and contract management.
• Ability to analyze campaign performance and optimize strategies using data and insights.
• Excellent stakeholder management skills, with the ability to coordinate across multiple teams and drive timely approvals.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication, presentation, and relationship-building skills.
• Good understanding of fashion or consumer brands, social media trends, and creator ecosystems.
• Experience using influencer marketing and analytics platforms is preferred.
• Familiarity with AI-powered tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, or similar platforms for content ideation, campaign planning, reporting, and workflow efficiency.
• Highly organized, detail-oriented, creative, proactive, and comfortable working in a fast‑paced environment.