Vice President Brand Strategy and Corporate Communications
Tresvista Financial Services
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Job summary
TresVista seeks a Vice President of Brand Strategy and Corporate Communications to lead the global branding and corporate messaging. You will shape a differentiated brand position, drive internal and external communications, and collaborate with senior leadership to elevate TresVista’s EVP across channels.
You will build and lead a high-performing team across digital content, PR, and internal communications, design crisis plans, and measure brand health with analytics, while partnering with HR
Qualifications
- 8+ years of relevant work experience in brand strategy, corporate communications, and marketing leadership (preferred in financial/services).
- MBA or master’s in marketing/Brand Strategy required or strongly preferred.
- Experience in financial services or professional services is advantageous.
Responsibilities
- Define differentiated brand positioning aligned with TresVista's objectives.
- Ensure a unified brand voice across internal and external channels.
- Design and execute internal comms campaigns to engage employees and drive adoption of priorities.
- Develop integrated plans for clients, media, and other stakeholders to build trust.
- Position TresVista as an industry thought leader via content, partnerships, and high-impact initiatives.
- Lead a high-performing team across digital content, PR, and internal communications.
- Establish crisis communication protocols to protect brand reputation and manage risk.
Skills
Education
Job description
TresVista enables Enterprise Intelligence Orchestration (EIO) by supporting the translation of insight into
execution. We are a global enterprise that delivers advisory-led solutions with technology and managed
services. TresVista works with clients to orchestrate their data and drive outcomes across investment,
analytics, and operational workflows, bringing together deep domain expertise with AI enabled execution
and a structured approach to decision-making.
The Vice President of Brand Strategy and Corporate Communications at TresVista is a strategic leadership
role within the Marketing and Corporate Communication department, focused on driving cohesive
internal and external communications strategies, building brand equity, and strengthening stakeholder
engagement. This role is responsible for defining and executing a comprehensive brand strategy that
differentiates TresVista from competitors and highlights the unique value proposition, while leading an
integrated communications framework that enhances internal engagement and external visibility. The VP
will collaborate closely with senior leadership and cross-functional teams to drive a unified brand voice
across all channels, elevate our employer value proposition, and deliver measurable impact on talent
acquisition, retention, and overall market positioning.
- Define and execute a differentiated brand positioning strategy that reinforces TresVista's market
leadership and business objectives - Ensure a unified brand voice through consistent internal and external communications across all
channels - Design and execute strategic internal communication campaigns, including employee engagement
initiatives, organizational announcements, and culture-building programs, to align teams, drive
adoption of company priorities, and strengthen employee advocacy - Develop and implement integrated communication plans for stakeholders, clients, and media to build
trust and engagement - Position TresVista as an industry thought leader via strategic content, media partnerships, and high impact initiatives
- Lead and develop a high-performing team, fostering innovation and accountability across digital
content, PR, and internal communications - Establish robust crisis communication protocols to protect and strengthen brand reputation during
sensitive or regulatory challengesOperational Responsibilities - Translate strategic positioning into actionable brand plans, campaigns, and creative assets across
digital, social, and traditional channels - Continuously monitor market trends, competitor strategies, and audience insights to inform brand
evolution and maintain relevance - Design and implement a unified communications strategy encompassing executive communications,
internal engagement, digital presence and media relations - Collaborate cross-functionally with Design, HR, and other leadership teams for integrated campaigns
- Track and report on brand performance metrics, providing insights for continuous improvement
- Partner cross-functionally to align employer branding with talent acquisition and retention
objectives, ensuring a compelling and consistent Employee Value Proposition (EVP) across all
touchpoints
Strong strategic thinking with ability to translate vision into actionable plans, coupled with excellent
communication and stakeholder management skills
Ability to partner with C-suite executives and influence across a matrixed organization
Demonstrated success in leading integrated marketing and corporate communication strategies at a
senior level
Understanding of digital marketing principles (SEO/SEM, social media, content strategy) to guide
brand visibility and positioning
Ability to interpret analytics insights and familiarity with marketing automation and CRM platforms
for performance optimization
Awareness of AI-driven personalization and generative AI tools for content and campaign
optimization, along with emerging technologies for future-proofing brand strategy
Understanding of global data privacy regulations and ethical marketing practice
8+ years of relevant work experience in brand strategy, corporate communications, and marketing leadership, ideally in financial services or professional services.
Bachelor's in communications / journalism / marketing, with MBA / master's in marketing or Brand Strategy.
The compensation structure will be as per industry standards
- Strategic internal communications and employee engagement
- External communications and media relations
- Crisis communications and reputation management
- Executive/thought leadership communications
- Strategic brand development, positioning, and differentiation strategy
- Integrated marketing and communications planning and execution
- Employer branding and employee value proposition (EVP) development
- Digital marketing strategy (SEO/SEM, social media, content strategy)
- Data analytics interpretation and marketing metrics (KPIs, brand health tracking)
- Familiarity with marketing automation and CRM platforms
- Proficiency with AI-driven personalization and generative AI tools for content optimization
- Understanding of emerging technologies and digital trends
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