Vice President Brand Strategy and Corporate Communications

TresVista; Pune District; On-site; INR 5,000,000 - 8,000,000; Full time

Job summary

TresVista is seeking a strategic leader for Brand Strategy and Corporate Communications in Pune. The VP will shape a differentiated brand, align internal and external messaging, and drive engagement with stakeholders while elevating employer value.

The role collaborates with senior leadership to implement integrated campaigns across digital and traditional channels. This position requires strong leadership, deep marketing expertise, and a track record of influencing at the C-suite level within

Qualifications

• Strong strategic thinking and ability to translate vision into plans.
• Collaborate with C-suite and manage stakeholders across a matrix org.
• Demonstrated leadership in integrated brand strategy and communications.

Responsibilities

• Define differentiated brand positioning aligned with business goals.
• Unify internal and external communications across channels.
• Lead internal campaigns to engage employees and promote priorities.
• Develop external plans with clients and media to build trust.
• Position TresVista as a thought leader via content and partnerships.
• Manage a high-performing team across digital content, PR, and internal comms.
• Establish crisis protocols to protect brand reputation.

Skills

Strategic thinking

Executive communication

Stakeholder management

C-suite partnering

Integrated marketing leadership

Digital marketing principles

Analytics interpretation

AI-driven content/tools

Data privacy awareness

Education

Bachelor’s in communications/marketing/journalism

MBA or Masters in Brand Strategy/Marketing

Tools

CRM platforms

Marketing automation

Analytics tools

Job description

About TresVista

TresVista enables Enterprise Intelligence Orchestration (EIO) by supporting the translation of insight into
execution. We are a global enterprise that delivers advisory-led solutions with technology and managed
services. TresVista works with clients to orchestrate their data and drive outcomes across investment,
analytics, and operational workflows, bringing together deep domain expertise with AI enabled execution
and a structured approach to decision-making.

About the Role

The Vice President of Brand Strategy and Corporate Communications at TresVista is a strategic leadership
role within the Marketing and Corporate Communication department, focused on driving cohesive
internal and external communications strategies, building brand equity, and strengthening stakeholder
engagement. This role is responsible for defining and executing a comprehensive brand strategy that
differentiates TresVista from competitors and highlights the unique value proposition, while leading an
integrated communications framework that enhances internal engagement and external visibility. The VP
will collaborate closely with senior leadership and cross-functional teams to drive a unified brand voice
across all channels, elevate our employer value proposition, and deliver measurable impact on talent
acquisition, retention, and overall market positioning.

Key Role Deliverables

• Define and execute a differentiated brand positioning strategy that reinforces TresVista’s market
  leadership and business objectives
• Ensure a unified brand voice through consistent internal and external communications across all
  channels
• Design and execute strategic internal communication campaigns, including employee engagement
  initiatives, organizational announcements, and culture-building programs, to align teams, drive
  adoption of company priorities, and strengthen employee advocacy
• Develop and implement integrated communication plans for stakeholders, clients, and media to build
  trust and engagement
• Position TresVista as an industry thought leader via strategic content, media partnerships, and high impact initiatives
• Lead and develop a high-performing team, fostering innovation and accountability across digital
  content, PR, and internal communications
• Establish robust crisis communication protocols to protect and strengthen brand reputation during
  sensitive or regulatory challengesOperational Responsibilities
• Translate strategic positioning into actionable brand plans, campaigns, and creative assets across
  digital, social, and traditional channels
• Continuously monitor market trends, competitor strategies, and audience insights to inform brand
  evolution and maintain relevance
• Design and implement a unified communications strategy encompassing executive communications,
  internal engagement, digital presence and media relations
• Collaborate cross-functionally with Design, HR, and other leadership teams for integrated campaigns
• Track and report on brand performance metrics, providing insights for continuous improvement
• Partner cross-functionally to align employer branding with talent acquisition and retention
  objectives, ensuring a compelling and consistent Employee Value Proposition (EVP) across all
  touchpoints

Prerequisites

• Strong strategic thinking with ability to translate vision into actionable plans, coupled with excellent communication and stakeholder management skills
• Ability to partner with C-suite executives and influence across a matrixed organization
• Demonstrated success in leading integrated marketing and corporate communication strategies at a
  senior level
• Understanding of digital marketing principles (SEO/SEM, social media, content strategy) to guide
  brand visibility and positioning
• Ability to interpret analytics insights and familiarity with marketing automation and CRM platforms
  for performance optimization
• Awareness of AI-driven personalization and generative AI tools for content and campaign
  optimization, along with emerging technologies for future-proofing brand strategy
• Understanding of global data privacy regulations and ethical marketing practice

Experience

• 8+ years of relevant work experience in brand strategy, corporate communications, and marketing leadership, ideally in financial services or professional services.

Education

• Bachelor’s in communications / journalism / marketing, with MBA / master’s in marketing or Brand
  Strategy.

Compensation

• The compensation structure will be as per industry standards

• Strategic internal communications and employee engagement
• External communications and media relations
• Crisis communications and reputation management
• Executive/thought leadership communications
• Strategic brand development, positioning, and differentiation strategy
• Integrated marketing and communications planning and execution
• Employer branding and employee value proposition (EVP) development
• Digital marketing strategy (SEO/SEM, social media, content strategy)
• Data analytics interpretation and marketing metrics (KPIs, brand health tracking)
• Familiarity with marketing automation and CRM platforms
• Proficiency with AI-driven personalization and generative AI tools for content optimization
• Understanding of emerging technologies and digital trends