Content Creator cum Digital Marketing

Gothi Tech; Ahmedabad District; On-site; INR 400,000 - 600,000; Full time

Job summary

Gothi Tech in Ahmedabad, India, is seeking a performance-driven Content Creator cum Digital Marketing specialist with hands-on Meta Ads experience. You will plan, create, and execute ad campaigns while producing engaging video content aligned with current trends.

The role focuses on social media content creation, trend analysis, and optimization to drive ROI. You will collaborate cross-functionally to align marketing strategies with business goals and brand growth.

Qualifications

• 1–3 years of experience in digital marketing and paid advertising.
• Hands-on with Meta Ads Manager.
• Ability to create, run, and optimize campaigns independently.
• Video creation/editing for social media (Reels/Shorts).
• Strong trend analysis and content strategy skills.
• Excellent written and verbal communication.

Responsibilities

• Plan, create and manage Meta (Facebook & Instagram) ad campaigns.
• Design high-converting ad creatives (images, videos, reels).
• Create engaging Reels, Shorts, and product videos for platforms.
• Identify latest social media trends for growth and engagement.
• Analyze campaign performance and optimize ads for ROI.
• Collaborate with internal teams to align marketing with goals.

Skills

Digital marketing

Paid advertising

Campaign optimization

Video editing

Trend analysis

Content strategy

Communication skills

Tools

Meta Ads Manager

Canva

Adobe Creative Suite

Job description

We are looking for a performance-driven Content Creator cum Digital Marketing with hands-on experience in Meta Ads and social media content creation. The ideal candidate should be capable of planning, creating, and executing ad campaigns while also producing engaging video content aligned with current trends.

Key Responsibilities

• Plan, create, and manageMeta (Facebook & Instagram) ad campaignsincluding targeting, budgeting, and optimization
• Design and executehigh-converting ad creatives(images, videos, reels)
• Create engagingReels, Shorts, and product videosfor Instagram, LinkedIn, and other platforms
• Identifyand implementlatest social media trendsfor brand growth and engagement
• Analyze campaign performance andoptimizeads forbetter ROI and conversions
• Collaborate with internal teams to align marketing strategies with business goals

Requirements

• 1-3 years of experience indigital marketing and paid advertising
• Strong hands-on experience withMeta Ads Manager (Facebook & Instagram Ads)
• Ability tocreate, run, andoptimizead campaigns independently
• Experience invideo creation/editing for social media (Reels/Shorts)
• Good understanding oftrend analysis and creative content strategy
• Strong communicationskills and ability to present ideas clearly

Preferred Skills (Good to Have)

• Experience withGoogle Ads or other paid platforms
• Basic knowledge ofgraphic design tools (Canva, Adobe, etc.)
• Understanding ofanalytics tools (Meta Insights, Google Analytics)

What We Offer

• Opportunity to work oninnovative IT products (AI, SaaS, DBOMS,Voixt)
• Creative and growth-focused work environment
• Hands-on exposure toperformance marketing and brand building