Cluster Manager -Indore

Birla Carbon; Indore District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Birla Carbon seeks a Cluster Manager to drive franchisee acquisition and management in Indore District. This role involves generating revenue, acquiring new franchisees, servicing existing partners, and ensuring training and compliance with organizational policies. The Cluster Manager will also focus on cross-selling ABC products while maintaining relationships with internal teams and external franchisees.

The successful candidate will analyze business potential, implement strategies for customer acquisition, and ensure compliance with regulatory requirements while maximizing relationship management.

Responsibilities

• Revenue Generation – Achievement of net revenue as per targets from franchisee partners.
• New Franchisee Acquisitions – Analyze business areas, network with local entrepreneurs, lead generation.
• Servicing of Existing Partners – Support marketing for customer acquisition, revenue generation.
• Training & Compliance – Train partners on online trading platforms, ensure compliance.
• Cross Sell of ABC Products – Arrange training for third-party products, enhance earnings.

Job description

Designation : Cluster Manager (Franchisee Acquisition and Management)

Job Description

To build & grow Franchisee base and business by providing strategic direction to the Business in the designated region, in line with the set processes of business size, volumes, revenue commitment, sharing ratio and other parameters.

Job Context & Major Challenges

Aditya Birla Money Ltd. (ABML) is primarily a broking company dealing in equity, commodity, and currency. Workforce of ~800 spread across ~40 locations with a customer base in excess of 3 lacs. ABML operates in a highly regulated environment with regulators like SEBI, RBI, AMFI, FMC, IRDA, and is also monitored by NSE, BSE, NCDX, MCX, NSDL, CDSL, etc. It has a daily turnover of close to 2,000 crores with a market share of 1% and competes with major national and local broking houses.

Key challenges faced by the Cluster Manager include:

• Internal: Risk management of franchisee clients as per company policy, adherence to compliance and surveillance, and meeting statutory requirements.
• External: Acquiring large franchisees from competitors with challenges in technology and offers, business transfer from converted partners, volatile market conditions affecting acquisition and revenue, retention of franchisee partners, ensuring a high activation ratio, and helping franchisees acquire clients.

Key Result Areas

• Revenue Generation – Net revenue achievement as per targets from existing franchisee partners and active engagement to generate revenue as per planned numbers.
• New Franchisee Acquisitions – Analyze high potential business areas, network with local entrepreneurs and competition franchisees, assess offerings, lead generation and closures, obtain proper approvals, and ensure timely registration and induction.
• Servicing of Existing Partners – Support existing partners on ground marketing for customer acquisition, growth and expansion, develop capabilities for revenue generation, strategize with partners for strong business traction across derivatives, commodities and currency, maintain net retention, and motivate partners for high temp funding book.
• Training & Compliance – Train partners to trade through online platforms, arrange various training for online trading portals, motivate partners for online trading to reduce compliance requirements, and ensure strict adherence to compliance by franchisees as per organizational policies and regulatory bodies.
• Cross Sell of ABC Products – Arrange training for third‑party products with the ABC team, motivate partners for cross‑sell to enhance earnings, communicate contest benefits, and retain customers.

Relationships

• Internal: RMS, Compliance & Legal, Franchisee & Customer Care, Onboarding Team, Technology, HR – interactions are needed daily or as required for regulatory, onboarding, technical and HR matters.
• External: Existing and prospective franchisees, peers in the industry – relationship management occurs on weekly or fortnightly basis.

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