Cluster Manager -Jabalpur

ABC - Aditya Birla Money Limited; Madhya Pradesh; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

ABC - Aditya Birla Money Limited is seeking a Cluster Manager to lead franchisee acquisition and drive partner growth across the designated region. You will work within Retail Sales to onboard franchisees, build relationships, and expand volumes while ensuring compliance with SEBI and other regulators.

This role requires strong networking, strategic planning, and performance management as you supervise a network of partners across multiple locations, focus on new acquisitions, cross-selling ABC

Qualifications

• Franchisee acquisition and management within ABM Retail Sales.
• On-boarding and managing relationships with franchisees to grow reach and volumes.
• Operate in a highly regulated securities environment with regulators like SEBI, RBI, AMFI, FMC, IRDA.

Responsibilities

• Franchisee acquisition and business growth with targets for net revenue.
• Prospect and engage potential entrepreneurs and existing franchisees of competition.
• Complete documentation for registration and onboarding of franchisees.
• Drive cross-sell of ABC products across the business partners mapped to you.
• Ensure compliance and risk management for franchisee clients and adhere to company policies.
• Maintain activation and revenue generation with franchisees and support onboarding teams.

Job description

To build & grow Franchisee base and business by providing strategic direction to the Business in the designated region, in line with the set processes of business size, volumes, revenue commitment, sharing ratio and other parameters.

• Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.
  

Business Workforce Number (Max 254 Characters)
800
Unit Workforce Number (Max 254 Characters)
Function Workforce Number (Max 254 Characters)
Department Workforce Number (Max 254 Characters)
45
Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter

Other Quantitative And Important Parameters For The Job:

• Cluster Manager
• No of active Business Partners: 30
• New Franchisee Acquisitions: 8
• Productivity (X): 10
• Online Revenue %: 60%
• No of Cross Sell: 300

Job Context & Major Challenges:

Aditya Birla Money Ltd. (ABML) is primarily a Broking Company, deals in Equity, Commodity & Currency. Workforce of ~800 spread across ~40 locations with customer base of in excess of 3 lacs. Commodity operations are managed through its 100% subsidiary Aditya Birla Commodities Broking limited. ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 2,000 Crores with a market share of 1%. ABM works in a highly regulated environment with a host of regulators like SEBI, RBI, AMFI, FMC, IRDA etc. regulating its day to day operations. In addition to the regulator ABML is also subject to close monitoring and inspection through various agencies like NSE / BSE / NCDX / MCX / NSDL / CDSL etc. ABML also operates in a highly competitive market mainly in fragmented industry with ABML competition from major
National Broking houses like ICICI Securities, HDFC Securities, Angel Broking, MOFSL etc. and a range of local Broking outfits.
Franchisee Acquisition and Management is a sub division under Retail Sales of ABM and caters to the Acquisition of suitable Franchisees, on boarding and managing relationships with them in order to grow the reach and volumes in the specific cluster and Regions.

The Cluster Manager Is Responsible For:

• Is primarily responsible for Franchisee acquisition, Business growth of partners and net revenue achievement as per the targets.
• Ensures structured prospecting and engagement with potential entrepreneurs and existing franchisees of competition.
• Completing the documentation for registration & on boarding.
• It also involves managing strong relationships with Franchisee for revenue generation and client traction of both Existing and new franchisee.
• Drives cross sell of ABC products across the business partners mapped to him.

The Main Challenges Faced By This Profile:

• Internal: Risk Management of Franchisee clients as per company policy.
• Adhering to Compliance and Surveillance & other statutory requirements as per the company policy and guidelines.
• External: Acquiring large franchisee from competition with challenge in technology, commercials offered & other offers by Competitors.
• Business transfer from the converted franchisee partners.
• Volatile market conditions affect the acquisition and revenue generation.
• Retention of the franchisee partners (Existing potential BP is poached for higher commercial and other R&R by competitors).
• Ensuring a high activation ratio of franchisees & Helping Franchisee in acquisition of clients.

Key Result Areas:

• Revenue Generation
• Net Revenue achievement as per targets from existing Franchisee Partners.
• Active franchisee engagement with franchisee for their growth and generate the revenue as per planned numbers.

New Franchisee Acquisitions:

• To analyze the high potential business areas, build strong networking with local entrepreneurs and competition Franchisees, assess offerings by various Brokers in the region & Mapping the high potential business areas.
• Lead generation activity and closures accordingly.
• Taking proper approval for documentation and ensuring timely registrations.
• Post registration ensuring timely induction with the help of the Onboarding team.
• Focus on the business transfer from the franchisee, timely account opening, activation and revenue generation.
• Servicing of Existing Partners for growth and expansion.
• Supporting existing partners on ground marketing for Customer Acquisition and helping Franchisee in Growth and Expansion.
• To extensively engage with Franchisees by developing their capabilities for revenue generation.
• To strategize with the BP for achieving strong business traction from different segments (derivative, commodity, currency).
• Maintaining net retention as per planned numbers and targets.
• Motivating BP for building high temp funding book.
• Transitioning existing & new clients to Mobile/Web/Exe platform so as to help partner reduce cost and increase revenue by acquiring new clients.
• To train and educate the business partner to trade through online platforms like Mobile/Web/Exe.
• Arrange various training for online trading portal for franchisee/clients.
• Motivating business partners for online trading as it reduces compliance requirements and unauthorized trade complaints.
• Adherence to Compliance / Statutory requirements.
• Ensure strict adherence to compliance by the Franchisees as per organizations policies/ regulatory bodies in all interactions.
• Connect with franchisee on regular basis to ensure client pre and post order confirmation to avoid the unauthorized trade.

Job Purpose of Direct Reports:

NA

Relationships:

• RMS
• Surveillance
• Compliance & legal
• Franchisee & Customer Care
• Onboarding Team
• Technology
• HR

Organizational Relationships:

SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to be maintained in the organizational record.
Job Holder
Reports to – Manager