Cluster Manager -Bhopal

ABC - Aditya Birla Money Limited; Madhya Pradesh; On-site; INR 900,000 - 1,400,000; Full time

Job summary

ABC - Aditya Birla Money Limited in India is seeking a Cluster Manager to lead the franchisee network across designated regions. The role focuses on acquiring franchisees, growing partner businesses and achieving net revenue targets within a regulated securities environment.

You will ensure structured prospecting, onboarding, relationship management, and cross-selling of ABC products while maintaining strict compliance.

Qualifications

• Franchisee acquisition and management to grow reach and volumes.
• Develop structured prospecting and engagement with potential entrepreneurs and existing franchisees.
• Documentation for registration and onboarding.
• Manage relationships with franchisees for revenue generation.
• Cross-sell ABC products to franchisees.

Responsibilities

• Drive revenue through franchisee partnerships and net revenue targets.
• Analyze high potential areas and map opportunities for franchisee acquisitions.
• Lead onboarding, activation, and training of franchisees.
• Ensure compliance and regulatory adherence by franchisees.
• Transition clients to digital platforms to increase efficiency.
• Support marketing and on-ground activations.

Skills

Franchisee acquisition

Business growth

Net revenue achievement

Cross-sell

Onboarding

Documentation

Relationship management

Compliance awareness

Job description

To build & grow Franchisee base and business by providing strategic direction to the Business in the designated region, in line with the set processes of business size, volumes, revenue commitment, sharing ratio and other parameters.

Dimensions: Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

Business Workforce Number (Max 254 Characters)

800

Unit Workforce Number (Max 254 Characters)

Function Workforce Number (Max 254 Characters)

Department Workforce Number (Max 254 Characters)

45

Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter

Other Quantitative And Important Parameters For The Job:

Cluster Manager

No of active Business Partners

30

New Franchisee Acquisitions

8

Productivity (X)

10

Online Revenue %

60%

No of Cross Sell

300

Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section (Max 3975 Characters)

Aditya Birla Money Ltd. (ABML) is primarily a Broking Company, deals in Equity, Commodity & Currency. Workforce of ~800 spread across ~40 locations with customer base of in excess of 3 lacs. Commodity operations are managed through its 100% subsidiary Aditya Birla Commodities Broking limited. ABML is one of the leading securities trading companies in the country. ABML operates in a fragmented equity broking business and has a daily turnover of close to 2,000 Crores with a market share of 1%. ABM works in a highly regulated environment with a host of regulators like SEBI, RBI, AMFI, FMC, IRDA etc. regulating its day to day operations. In addition to the regulator ABML is also subject to close monitoring and inspection through various agencies like NSE / BSE / NCDX / MCX / NSDL / CDSL etc. ABML also operates in a highly competitive market mainly in fragmented industry with ABML competition from major

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Annexure I : ABG Job Description Template

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Job Description Template 2017

• Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business/Unit/Function/Department/Section ((Max 3975 Characters)

National Broking houses like ICICI Securities, HDFC Securities, Angel Broking, MOFSL etc. and a range of local Broking outfits.

Franchisee Acquisition and Management is a sub division under Retail Sales of ABM and caters to the Acquisition of suitable Franchisees, on boarding and managing relationships with them in order to grow the reach and volumes in the specific cluster and Regions.

The Cluster Manager Is Responsible For:

Is primarily responsible for Franchisee acquisition, Business growth of partners and net revenue achievement as per the targets.

Ensures structured prospecting and engagement with potential entrepreneurs and existing franchisees of competition.

Completing the documentation for registration & on boarding.

It also involves managing strong relationships with Franchisee for revenue generation and client traction of both Existing and new franchisee.

Drives cross sell of ABC products across the business partners mapped to him.

The Main Challenges Faced By This Profile:

Internal

Risk Management of Franchisee clients as per company policy.

Adhering to Compliance and Surveillance & other statutory requirements as per the company policy and guidelines.

External

Acquiring large franchisee from competition with challenge in technology, commercials offered & other offers by Competitors.

Business transfer from the converted franchisee partners.

Volatile market conditions affect the acquisition and revenue generation.

Retention of the franchisee partners (Existing potential BP is poached for higher commercial and other R&R by competitors).

Ensuring a high activation ratio of franchisees & Helping Franchisee in acquisition of clients.

Key Result Areas

Revenue Generation

Net Revenue achievement as per targets from existing Franchisee Partners.

Active franchisee engagement with franchisee for their growth and generate the revenue as per planned numbers.

Ensure research support and sales support to the existing partners for increase in revenue.

New Franchisee Acquisitions

To analyze the high potential business areas, build strong networking with local entrepreneurs and competition Franchisees, assess offerings by various Brokers in the region & Mapping the high potential business areas.

Lead generation activity and closures accordingly.

Taking proper approval for documentation and ensuring timely registrations.

Post registration ensuring timely induction with the help of the Onboarding team.

Focus on the business transfer from the franchisee, timely account opening, activation and revenue generation.

Servicing of Existing Partners for growth and expansion

Supporting existing partners on ground marketing for Customer Acquisition and helping Franchisee in Growth and Expansion.

To extensively engage with Franchisees by developing their capabilities for revenue generation.

To strategize with the BP for achieving strong business traction from different segments (derivative, commodity, currency).

Maintaining net retention as per planned numbers and targets.

Motivating BP for building high temp funding book.

Transitioning existing & new clients to Mobile/Web/Exe platform so as to help partner reduce cost and increase revenue by acquiring new clients

To train and educate the business partner to trade through online platforms like Mobile/Web/Exe.

Arrange various training for online trading portal for franchisee/clients.

Motivating business partners for online trading as it reduces compliance requirements and unauthorized trade complaints.

Adherence to Compliance / Statutory requirements

Ensure strict adherence to compliance by the Franchisees as per organizations policies/ Regulatory bodies in all interactions.

Connect with franchisee on regular basis to

Annexure I : ABG Job Description Template

HayGroup

Job Description Template 2017

ensure client pre and post order confirmation are in place to avoid the un-authorized trade.

Assist and guide franchisee to maintain compliance as per norms.

Cross Sell of ABC Products

Arrange time to time training for third party products to business partner with the help of ABC team.

Motivating BP for cross sell ABC products to enhance their earning and provide money needs of the customers & retain them.

Communicate to BP about TPP contest with benefits and motivate them to qualify in the contest.

Job Purpose of Direct Reports

NA

Relationships

Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives Relationship Type (Max 80 Characters) Frequency Nature (Max 1325 Characters) Internal

RMS

Surveillance

Compliance & legal

Franchisee & Customer Care

Onboarding Team

Technology

HR

Regular/ Daily

Need Based

Need Based

Need Based

Need Based

Need based

As per requirement

As per requirement of franchisee client for limits and exposure.

Day to day surveillance activity on various parameters.

Legal & Statutory requirements.

Various requirements related to Franchisee and their customers

Onboarding of franchisee

Technology Requirements

Requirements related to HR

Relationships

Describe the nature and purpose of most important contacts or relationship (except superior/team members) with individuals, departments, organizations inside and outside of the organization, that job is required to interact with in order to deliver the job objectives External

Existing and prospective franchisee

Peers in the industry

Daily/Weekly

Weekly fortnightly

Relationship management,

Market intelligence & trends

Organizational Relationships

Provide the structure for a level above and below the position for which this job description is written. Use position titles in the structured and indicate all the reports of the position.

SIGN-OFF: Provide the name of the Manager and the jobholder. Signature needed for the hard copy of the JD. Hard copy to be maintained in the organizational record.

Job Holder

Reports to – Manager