Chief Marketing Officer

SourcingXPress; Mumbai; On-site; INR 5,000,000 - 10,000,000; Full time

Job summary

SourcingXPress in Mumbai is seeking a Chief Marketing Officer (CMO) focused on the US market. The ideal candidate will be a strategic leader with over 15 years of B2B marketing experience, capable of driving pipeline growth and building scalable demand generation programs. Responsibilities include leading global marketing strategies, managing product marketing, and enhancing brand visibility. This position offers a salary range of ₹ 50-100 Lacs PA.

Qualifications

• 15+ years of B2B marketing leadership experience.
• Strong exposure to US enterprise markets.
• Proven expertise in demand generation and pipeline growth.

Responsibilities

• Lead global B2B marketing strategy aligned with business growth goals.
• Drive enterprise demand generation and pipeline creation.
• Manage content, digital marketing, events, and thought leadership initiatives.

Skills

B2B Marketing Leadership

Demand Generation

Account-Based Marketing (ABM)

Product Marketing

Stakeholder Management

Tools

CRM

Marketing Automation Tools

Analytics Tools

Job description

Chief Marketing Officer (CMO) US Market Focus

We are looking for a strategic and revenue-driven Chief Marketing Officer (CMO) to lead global marketing initiatives for a fast-growing digital transformation company. This role requires a hands‑on marketing leader who can drive pipeline growth, strengthen brand positioning, and build scalable demand generation programs across global markets.

Salary Range: ₹ 50-100 Lacs PA

Key Responsibilities

• Lead global B2B marketing strategy aligned with business growth goals
• Drive enterprise demand generation and pipeline creation
• Build and scale ABM (Account‑Based Marketing) programs
• Lead GTM strategy, product marketing, and positioning initiatives
• Partner closely with Sales leadership to improve revenue outcomes
• Strengthen brand visibility across US and international markets
• Manage content, digital marketing, events, and thought leadership initiatives
• Build and mentor a high‑performing marketing team
• Improve marketing analytics, automation, and reporting capabilities

Required Expertise

• 15+ years of B2B marketing leadership experience
• Strong exposure to US enterprise markets
• Experience in SaaS, Digital Transformation, ERP, Procurement Tech, IT Services, or Enterprise Technology
• Proven expertise in:
  • Demand Generation
  • ABM
  • Enterprise GTM
  • Product Marketing
  • Revenue/Pipeline Growth
• Strong understanding of enterprise buying cycles
• Experience working closely with Sales and leadership teams
• Strong communication and stakeholder management skills

Preferred Background

• Experience in scale‑up or high‑growth companies
• Exposure to ESG/Sustainability domain is a plus
• Experience with CRM, marketing automation, and analytics tools
• Global marketing experience across North America or Europe preferred