Chief Marketing Officer

Ethics Group; Gurgaon; On-site; INR 3,500,000 - 5,000,000; Full time

Job summary

Ethics Group in Gurgaon seeks a seasoned Group Marketing leader to shape marketing strategy, brand positioning across all verticals and drive a scalable function.

You will build distinct strategies for each business vertical, with emphasis on supply chain, logistics and infrastructure, generate qualified pipeline, and measure ROI. Willingness to travel is required; progression to Group Chief Marketing & Growth Officer considered after 24 months.

Qualifications

• MBA/PGDM in Marketing from a reputed institution.
• 12–18 years in marketing, including at least 5 years in a senior or leadership capacity.
• Experience across multiple businesses within a group structure, and of building a marketing function from an early stage.
• Strong B2B and industrial marketing background - supply chain, logistics, warehousing, infrastructure or allied sectors in India preferred.
• Proven record of generating qualified pipeline through marketing and of measuring marketing ROI.
• Commercial acumen, strong senior-stakeholder communication, and willingness to travel to project locations.

Responsibilities

• Own group marketing strategy and brand positioning across all verticals.
• Develop distinct strategies for each business vertical, with emphasis on supply chain.
• Identify target industries, customer segments, geographies and new markets.
• Oversee the full marketing-to-revenue journey with measurement at each stage.
• Generate qualified opportunities and handover to Sales.
• Lead digital, offline and industry campaigns; monitor market intelligence.
• Establish a Marketing KPI framework, ROI reporting and budget governance.
• Build a professional, scalable Group marketing function, team and agency network.

Skills

Marketing leadership

B2B marketing

Industrial marketing

Pipeline generation

ROI measurement

Stakeholder communication

Education

MBA/PGDM in Marketing

Job description

What the role owns

• Group marketing strategy and brand positioning across all verticals
• Distinct strategies for each Business Vertical, with special emphasis on Supply Chain
• Identification of target industries, customer segments, geographies and new markets
• The full marketing-to-revenue journey, with measurement established at each stage
• Generation of qualified business opportunities and structured handover to Sales
• Digital, offline and industry-specific campaigns; competitor and market intelligence
• Marketing KPI framework, ROI reporting to Management and budget governance
• Building a professional, scalable Group-level marketing function, team and agency network

Who we are looking for

• MBA / PGDM with specialisation in Marketing from a reputed institution
• 12-18 years in marketing, of which at least 5 years in a senior or leadership capacity
• Experience across multiple businesses within a group structure, and of building a marketing function from an early stage
• Strong B2B and industrial marketing background - supply chain, logistics, warehousing, infrastructure or allied sectors in India preferred
• Proven record of generating qualified pipeline through marketing and of measuring marketing ROI
• Commercial acumen, strong senior-stakeholder communication, and willingness to travel to project locations

How success is measured

Qualified opportunities generated and converted · Marketing-attributed revenue, with emphasis on Supply Chain · Return on marketing investment · Brand strength and market positioning · New industries, segments and geographies entered · Maturity of the Group marketing function.

The essentials

Reports to:Group Managing Director

Location:Gurgaon, with regular travel across vertical and project locations

Compensation:₹35-50 lakh CTC per annum, negotiable and commensurate with experience

Progression:Elevation to Group Chief Marketing & Growth Officer considered at 24 months, subject to performance