Chief Marketing Officer

Badabusiness; New Delhi; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Badabusiness is seeking a Chief Marketing Officer to drive brand growth, customer acquisition, engagement, and revenue through integrated marketing strategies. The ideal candidate has extensive leadership experience in marketing and strong expertise across content management, social media, video production, and performance marketing.

The role requires proven experience leading large teams, managing cross-functional stakeholders, and executing high-impact campaigns in fast-paced environments.

Qualifications

• MBA or equivalent in marketing or related field from a reputed institution.
• 1520 years of experience in marketing leadership roles.
• Proven experience in content marketing, social media strategy, and video production management.
• Strong understanding of digital marketing ecosystems and analytics.
• Experience in EdTech, Media, Digital Platforms, Startup, or Consumer Internet industries preferred.
• Excellent leadership, communication, and stakeholder management skills.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals.
• Drive brand positioning, market expansion, and customer engagement initiatives.
• Lead integrated marketing campaigns across digital, social, content, and offline channels.
• Build scalable marketing processes and performance frameworks.
• Lead content strategy across websites, apps, social media, email, and learning ecosystems.
• Oversee editorial calendars, storytelling, copywriting, and thought leadership initiatives.
• Define and execute social media growth strategies across platforms including YouTube, Instagram, Facebook, LinkedIn, and X.
• Oversee end-to-end video production and manage production teams.
• Lead digital acquisition strategies including paid campaigns, SEO, SEM, email marketing, and funnel optimization.
• Monitor trends, platform analytics, and social listening insights.
• Build, mentor, and lead marketing, content, social media, and production teams.

Skills

Content marketing

Social media strategy

Video production management

Digital marketing analytics

Leadership

Stakeholder management

Team leadership

Education

MBA in Marketing or related field

Job description

Job Summary

The Chief Marketing Officer (CMO) will be responsible for driving brand growth, customer acquisition, engagement, and revenue through integrated marketing strategies. The ideal candidate should have 1520 years of experience in marketing leadership roles with strong expertise in:

• Content Management
• Social Media Management
• Video Production Management
• Digital Brand Building
• Performance Marketing
• Strategic Campaign Planning

The candidate should have experience leading large teams, manage cross-functional stakeholders, and executing high-impact campaigns in fast-paced environments.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute the overall marketing strategy aligned with business goals.
• Drive brand positioning, market expansion, and customer engagement initiatives.
• Lead integrated marketing campaigns across digital, social, content, and offline channels.
• Build scalable marketing processes and performance frameworks.

Content Management

• Lead content strategy across all platforms including website, app, social media, email, and learning ecosystems.
• Ensure high-quality, engaging, and conversion-focused content creation.
• Oversee editorial calendars, storytelling, copywriting, and thought leadership initiatives.
• Collaborate with internal teams and external agencies for content production and optimization.

Social Media Management

• Define and execute social media growth strategies across platforms such as YouTube, Instagram, Facebook, LinkedIn, and X.
• Drive audience engagement, community building, and brand visibility.
• Monitor trends, platform analytics, and social listening insights.
• Lead influencer collaborations and social campaigns.

Video Production Management

• Oversee end-to-end video production including ideation, scripting, shooting, editing, and publishing.
• Manage in-house production teams and external production partners.
• Ensure quality, consistency, and timely delivery of video assets.
• Develop high-performing video formats for educational, promotional, and brand campaigns.

Performance & Growth Marketing

• Lead digital acquisition strategies including paid campaigns, SEO, SEM, email marketing, and funnel optimization.
• Track campaign effectiveness using analytics tools and optimize ROI.
• Manage marketing budgets and resource allocation efficiently.

Team Leadership

• Build, mentor, and lead high-performing marketing, content, social media, and production teams.
• Foster a culture of innovation, accountability, and collaboration.
• Work closely with leadership, sales, product, and business teams.

Required Skills & Qualifications

• MBA in Marketing, Business Administration, or related field from a reputed institution.
• 1520 years of experience in marketing leadership roles.
• Proven experience in content marketing, social media strategy, and video production management.
• Strong understanding of digital marketing ecosystems and analytics.
• Experience in EdTech, Media, Digital Platforms, Startup, or Consumer Internet industries preferred.
• Excellent leadership, communication, and stakeholder management skills.