Head of Growth Marketing

Weekday; Chennai; Vor Ort; INR 1.500.000 - 4.500.000; Vollzeit

Zusammenfassung

Weekday in Chennai seeks a Head of Growth Marketing to lead end-to-end growth for our B2B portfolio, driving lead generation, pipeline and revenue through multi-channel campaigns and strong messaging.

You will partner with product, sales and content teams to build SEO, webinar series, case studies and thought leadership, while mentoring a high-performing team and optimizing ROI across channels.

Qualifikationen

• 10+ years of proven experience in B2B demand and lead generation at scale.
• Strong SEO strategy experience driving top-funnel traffic and conversions.
• Proven ability to translate complex solutions into customer-focused messaging.
• Experience creating and measuring webinar programs for enterprise audiences.
• Excellent analytics skills and data-driven decision making.
• Track record of building and leading high-performance growth marketing teams.

Aufgaben

• Design and execute multi-channel demand generation campaigns that deliver measurable increases in qualified leads and pipeline velocity.
• Own the SEO strategy, ensuring organic search visibility and authority for core product verticals.
• Develop and scale webinar programs, from concept to post-event follow-up, that drive engagement and conversion across target accounts.
• Build and manage a content ecosystem that includes case studies, white papers, and thought leadership pieces.
• Lead the marketing analytics framework, establishing KPIs, dashboards, and attribution models that inform strategy and ROI assessment.
• Mentor and grow a high-performing growth marketing team, fostering a culture of experimentation and data-driven decision making.
• Collaborate with product and sales to refine messaging, positioning, and value propositions.
• Stay abreast of emerging B2B marketing trends, tools, and platforms, integrating innovative solutions to maintain a competitive edge.
• Drive cross-functional alignment with PR, events, and partnership teams to amplify reach and reinforce brand consistency.
• Oversee budget planning and resource allocation, ensuring optimal spend across channels and clear justification for marketing investments.

Kenntnisse

B2B demand generation

Lead generation

SEO strategy

Webinar programs

Content marketing

Analytics & dashboards

Team leadership

Messaging & positioning

Strategic thinking

Industry trends

Jobbeschreibung

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

𝗦𝗮𝗹𝗮𝗿𝘆 𝗿𝗮𝗻𝗴𝗲: 𝗥𝘀 𝟭𝟱𝟬𝟬𝟬𝟬𝟬 - 𝗥𝘀 𝟰𝟱𝟬𝟬𝟬𝟬𝟬 (𝗶𝗲 𝗜𝗡𝗥 𝟭𝟵-𝟱 𝗟𝗣𝗔)

Experience: 10+ yrs

Location: Chennai, Tamil Nadu, India

As a Head of Growth Marketing, you will spearhead the end-to-end growth strategy for our B2B portfolio, driving lead acquisition, pipeline creation, and brand elevation across digital and offline channels. You will blend analytical rigor with creative execution, orchestrating demand generation programs that convert prospects into loyal customers while ensuring a sustainable revenue trajectory. Your role will involve partnering closely with product, sales, and content teams to craft cohesive messaging, SEO-optimized assets, and engaging webinar series that showcase industry leadership. You will also leverage case studies as proof points, translating complex solutions into relatable success stories that resonate with key decision-makers in the enterprise space.

Key Responsibilites

• Design and execute multi-channel demand generation campaigns that deliver measurable increases in qualified leads and pipeline velocity.
• Own the SEO strategy, ensuring organic search visibility and authority for core product verticals and industry topics.
• Develop and scale webinar programs, from concept to post-event follow-up, that drive engagement and conversion across target accounts.
• Build and manage a content ecosystem that includes case studies, white papers, and thought leadership pieces aligned with buyer personas.
• Lead the marketing analytics framework, establishing KPIs, dashboards, and attribution models that inform strategy and ROI assessment.
• Mentor and grow a high-performing growth marketing team, fostering a culture of experimentation, data-driven decision making, and continuous learning.
• Collaborate with product and sales to refine messaging, positioning, and value propositions that differentiate us in competitive markets.
• Stay abreast of emerging B2B marketing trends, tools, and platforms, integrating innovative solutions to maintain a competitive edge.
• Drive cross-functional alignment with PR, events, and partnership teams to amplify reach and reinforce brand consistency.
• Oversee budget planning and resource allocation, ensuring optimal spend across channels and clear justification for marketing investments.

What 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝗔 𝗚𝗿𝗲𝗲𝗍 𝗙𝗂𝘁

• 10+ years of proven experience in B2B demand and lead generation at scale.
• Demonstrated success building SEO strategies that generate top-of-funnel traffic and conversions.
• Strong track record of producing compelling case studies that convert prospects into buyers.
• Expertise in planning, executing, and measuring high-impact webinar series for enterprise audiences.
• Advanced analytical skills with proficiency in marketing analytics platforms and data-driven optimization.
• Experience managing cross-functional teams and building collaborative, high-performance cultures.
• Ability to translate complex product offerings into clear, customer-focused messaging.
• Comfortable operating in fast-paced, growth-oriented environments with dynamic priorities.
• Strategic thinker with a deep understanding of the B2B buying journey and account-based marketing tactics.
• Passion for staying ahead of industry trends and leveraging new technologies to drive measurable results.