Chief Marketing Officer

Careernet; Dadri, Greater Noida; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Careernet is seeking a Chief Marketing Officer in India to lead brand strategy, integrated marketing communications, and digital presence for a premium occupational safety solutions brand. You will oversee creative design, product communication, events, and marketing operations to ensure growth, consistency, and market leadership across channels.

The role requires strong leadership, cross-functional collaboration with R&D and sales, and a data-driven approach to elevate the brand and corporate

Responsibilities

• Develop and implement a comprehensive brand strategy aligned with corporate vision and long-term objectives.
• Strengthen positioning as a trusted, innovative, and premium occupational safety solutions brand.
• Establish and maintain consistent brand identity, messaging, and visual standards across all communication channels.
• Oversee brand architecture, corporate identity, and brand guidelines.
• Monitor brand perception, awareness, and consistency across relevant stakeholder groups.
• Plan and oversee integrated marketing communication initiatives across ATL, BTL, digital, print, PR, and corporate platforms.
• Develop cohesive communication strategies for corporate branding, product categories, and institutional initiatives.
• Ensure quality, consistency, and relevance of marketing communication across all touchpoints.
• Oversee corporate campaigns, brand initiatives, exhibitions, trade shows, and internal communication programmes.
• Manage external creative, media, PR, and communication agencies to ensure high-quality deliverables.
• Provide strategic direction to creative design, visual communication, packaging, and content development teams.
• Maintain high standards of design quality, brand aesthetics, and communication effectiveness.
• Ensure consistency in product packaging, catalogues, brochures, technical literature, presentations, and promotional materials.
• Establish structured creative workflows, approval mechanisms, and brand governance processes.
• Encourage innovation in design thinking, storytelling, and communication formats.
• Develop and oversee Indias digital brand and communication strategy.
• Strengthen the company's presence across websites, social media platforms, and relevant digital channels.
• Oversee website content, digital campaigns, search visibility, and online brand reputation.
• Introduce digital tools, analytics, automation, and AI-enabled solutions to improve marketing efficiency and content effectiveness.
• Ensure a consistent and engaging digital brand experience across platforms.
• Collaborate with product management, R&D, and technical teams to develop clear, accurate, and compelling product communication.
• Oversee the development of product catalogues, technical brochures, user manuals, packaging communication, product videos, and training materials.
• Translate complex technical specifications, safety certifications, and product features into accessible and effective communication.
• Establish standardized product communication frameworks across categories.
• Ensure timely and accurate development of marketing materials for new product introductions and portfolio updates.
• Oversee corporate communication initiatives that reinforce values, manufacturing capabilities, innovation, and commitment to safety.
• Develop corporate presentations, company profiles, institutional communication, and leadership messaging.
• Coordinate public relations, media communication, and corporate storytelling initiatives.
• Support employer branding and internal communication in collaboration with HR.
• Maintain consistency and professionalism across external and internal corporate communications.
• Provide strategic oversight for corporate events, trade exhibitions, industry conferences, and stakeholder engagement programmes.
• Ensure that event concepts, booth designs, branding, communication, and experiences reflect positioning.
• Establish standardized processes for event planning, execution, and post-event evaluation.
• Oversee vendor coordination, creative production, event budgets, and execution quality.
• Develop annual marketing plans, communication calendars, and departmental budgets.
• Ensure efficient resource allocation across branding, creative design, digital communication, events, and marketing support functions.
• Establish structured workflows, timelines, approval processes, and performance dashboards.
• Monitor agency performance, vendor management, production quality, and budget utilization.
• Drive standardization, operational efficiency, and continuous improvement across the marketing function.
• Lead, mentor, and develop a multidisciplinary marketing team covering branding, creative design, digital marketing, content, product communication, and marketing operations.
• Establish clear roles, responsibilities, performance objectives, and accountability frameworks.
• Develop team capabilities through structured learning, training, and exposure to emerging marketing practices.
• Foster a culture of creativity, collaboration, innovation, and execution excellence.
• Work closely with the Director Marketing Design & Support to implement departmental priorities and long-term capability development initiatives.

Job description

CMO

Key Responsibilities

1. Brand Strategy & Management

• Develop and implement a comprehensive brand strategy aligned with corporate vision and long-term objectives.
• Strengthen positioning as a trusted, innovative, and premium occupational safety solutions brand.
• Establish and maintain consistent brand identity, messaging, and visual standards across all communication channels.
• Oversee brand architecture, corporate identity, and brand guidelines.
• Monitor brand perception, awareness, and consistency across relevant stakeholder groups.

2. Integrated Marketing Communications

• Plan and oversee integrated marketing communication initiatives across ATL, BTL, digital, print, PR, and corporate platforms.
• Develop cohesive communication strategies for corporate branding, product categories, and institutional initiatives.
• Ensure quality, consistency, and relevance of marketing communication across all touchpoints.
• Oversee corporate campaigns, brand initiatives, exhibitions, trade shows, and internal communication programmes.
• Manage external creative, media, PR, and communication agencies to ensure high-quality deliverables.

3. Creative Design & Brand Excellence

• Provide strategic direction to creative design, visual communication, packaging, and content development teams.
• Maintain high standards of design quality, brand aesthetics, and communication effectiveness.
• Ensure consistency in product packaging, catalogues, brochures, technical literature, presentations, and promotional materials.
• Establish structured creative workflows, approval mechanisms, and brand governance processes.
• Encourage innovation in design thinking, storytelling, and communication formats.

4. Digital Marketing & Brand Presence

• Develop and oversee Indias digital brand and communication strategy.
• Strengthen the company's presence across websites, social media platforms, and relevant digital channels.
• Oversee website content, digital campaigns, search visibility, and online brand reputation.
• Introduce digital tools, analytics, automation, and AI-enabled solutions to improve marketing efficiency and content effectiveness.
• Ensure a consistent and engaging digital brand experience across platforms.

5. Product & Technical Communication

• Collaborate with product management, R&D, and technical teams to develop clear, accurate, and compelling product communication.
• Oversee the development of product catalogues, technical brochures, user manuals, packaging communication, product videos, and training materials.
• Translate complex technical specifications, safety certifications, and product features into accessible and effective communication.
• Establish standardized product communication frameworks across categories.
• Ensure timely and accurate development of marketing materials for new product introductions and portfolio updates.

6. Corporate Communications & Reputation Management

• Oversee corporate communication initiatives that reinforce values, manufacturing capabilities, innovation, and commitment to safety.
• Develop corporate presentations, company profiles, institutional communication, and leadership messaging.
• Coordinate public relations, media communication, and corporate storytelling initiatives.
• Support employer branding and internal communication in collaboration with HR.
• Maintain consistency and professionalism across external and internal corporate communications.

7. Events, Exhibitions & Brand Experiences

• Provide strategic oversight for corporate events, trade exhibitions, industry conferences, and stakeholder engagement programmes.
• Ensure that event concepts, booth designs, branding, communication, and experiences reflect positioning.
• Establish standardized processes for event planning, execution, and post-event evaluation.
• Oversee vendor coordination, creative production, event budgets, and execution quality.

8. Marketing Operations & Budget Management

• Develop annual marketing plans, communication calendars, and departmental budgets.
• Ensure efficient resource allocation across branding, creative design, digital communication, events, and marketing support functions.
• Establish structured workflows, timelines, approval processes, and performance dashboards.
• Monitor agency performance, vendor management, production quality, and budget utilization.
• Drive standardization, operational efficiency, and continuous improvement across the marketing function.

9. Leadership & Team Development

• Lead, mentor, and develop a multidisciplinary marketing team covering branding, creative design, digital marketing, content, product communication, and marketing operations.
• Establish clear roles, responsibilities, performance objectives, and accountability frameworks.
• Develop team capabilities through structured learning, training, and exposure to emerging marketing practices.
• Foster a culture of creativity, collaboration, innovation, and execution excellence.
• Work closely with the Director Marketing Design & Support to implement departmental priorities and long-term capability development initiatives.