Area Sales Executive

AWL Agri Business Ltd; Kozhikode district; On-site; INR 300,000 - 400,000; Full time

Job summary

AWL Agri Business Ltd in Kozhikode district, Kerala, seeks a field-oriented professional to measure territory potential, map routes for optimal coverage, and drive distributor performance across FMCG channels.

The role focuses on listing outlets, ensuring product availability and visibility, managing budget-driven BT/L activities, and monitoring distributor activities to achieve primary and secondary targets.

Responsibilities

• Measure potential of territory.
• List all FMCG outlets (use TSI, PSRs/DSMs for listing).
• Classification of outlets.
• Make Route maps for optimum coverage.
• Retailing / Wholesaling.
• Manage distributors performance.
• Distributor claims handling.
• Achieving primary and secondary targets.
• Short-listing and recommendation of distributors.
• Reporting & resolving of grievances and consumer complaints.
• Implementing & settlement of schemes.
• Product availability, visibility and Merchandising.
• Distributor salesmen, SR and TSI activity monitoring.
• To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point.
• Opening new outlets and its monitoring.
• Planning and utilization of BTL budgets.
• Reporting of competitors activities.

Skills

Territory potential

Outlet listing

Route mapping

Retail/Wholesaling

Distributor management

Sales targets

Merchandising

Budget planning

Competitor insights

Job description

Primary Responsibilities & Accountability

1. Measure potential of territory
   1. List all FMCG outlets (use TSI, PSRs/DSMs for listing).
   2. Classification of outlets.
2. Make Route maps for optimum coverage.
3. Retailing / Wholesaling.
4. Manage distributors performance
5. Distributor claims handling
6. Achieving primary and secondary targets.
7. Short-listing and recommendation of distributors.
8. Reporting & resolving of grievances and consumer complaints.
9. Implementing & settlement of schemes
10. Product availability, visibility and Merchandising
11. Distributor salesmen, SR and TSI activity monitoring
12. To ensure availability of adequate funds (BG/SD) and infrastructure at distributors point.
13. Opening new outlets and its monitoring.
14. Planning and utilization of BTL budgets.
15. Reporting of competitors activities.