Campaign Strategist & Performance Marketing

NKlusive; Kolkata; On-site; INR 400,000 - 600,000; Full time

Job summary

NKlusive is seeking a Campaign Strategist & Performance Marketing Executive in Kolkata. This role requires 2–4 years of experience in campaign strategy and performance marketing. You will conceptualize unique marketing campaigns and execute paid campaigns to drive lead generation and ROI. The position demands strong analytical skills along with proficiency in tools like Figma, Adobe, Canva, Notion, Trello, and Asana. You will ensure consistency across messaging and collaborate closely with design and content teams.

Qualifications

• 2–4 years in campaign strategy, brand communications, or content.
• Experience in running paid campaigns and performance marketing.

Responsibilities

• Conceptualize out-of-the-box, unconventional campaign ideas.
• Plan, execute, and optimize paid campaigns across various platforms.
• Monitor campaign performance using analytics tools.

Skills

Creative Collaboration

Project Management

AI & Research Support

Tools

Figma

Adobe

Canva

Notion

Trello

Asana

Job description

Job Title: Campaign Strategist & Performance Marketing Executive

NK Realtors is one of India’s leading vertically integrated real estate service providers, headquartered in Kolkata and established in 1987. The company offers end-to-end property solutions including residential and commercial sales, consulting, serving thousands of clients across the real estate ecosystem.

Location: Kolkata (On-site)

Department: Corporate Communications / Content

Role Overview

We are looking for a sharp, insight-driven Campaign Strategist & Performance Marketing Executive who can conceptualize high-impact marketing campaigns and translate strategy into powerful, persuasive content. The role bridges creative strategy and data-driven execution, ensuring campaigns are not only compelling but also deliver measurable business outcomes.

Campaign Ideation & Strategic Innovation

• Conceptualize out-of-the-box, unconventional, and insight-led campaign ideas that differentiate the brand in a competitive market.
• Create scalable “big idea” platforms that extend across digital, PR, experiential, and internal communication channels.
• Identify cultural insights, market gaps, and consumer behaviour trends to inform.

Performance Marketing Execution

Plan, execute, and optimize paid campaigns across: LinkedIn Ads (if applicable)

• Manage campaign budgets, targeting strategies, and audience segmentation.
• Develop and test ad creatives, copies, and CTAs aligned with campaign objectives.
• Drive lead generation, conversions, and ROI through continuous optimization.
• Translate campaign strategy into high-performing ad copies and content assets.
• Ensure consistency in messaging across paid and organic channels.
• Collaborate with design and content teams to maintain creative effectiveness.

Analytics & Optimization

Monitor campaign performance using analytics tools and dashboards. Work closely with internal teams to ensure seamless campaign deployment across platforms. Maintain alignment between brand strategy, content, and performance outputs. Support campaign reporting, presentations, and strategic reviews.

Required Tools & Technical Proficiency

• Creative Collaboration: basic working knowledge of Figma, Adobe and Canva.
• Project Management: Notion, Trello, Asana or equivalent.
• AI & Research Support: ChatGPT or similar AI tools.

Note: Advanced design expertise is not required; strategic thinking and content quality are the core expectations.

Key Performance Indicator (KPI)

• Quality and originality of campaign concepts.
• Strong conceptual and lateral thinking ability.
• Lead generation volume and cost efficiency (CPL, CAC).
• Campaign ROI and ROAS and conversion rates across funnels.
• Quality and effectiveness of campaign ideas.

Experience Required

2–4 years in campaign strategy, brand communications, or content str