Campaign Platform Lead

Dentsu Webchutney; Bengaluru; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Merkle Bengaluru is seeking a Technical Architect with 6+ years of SFMC experience to lead Marketing Cloud implementations, integrations, and journey design. The role requires deep expertise in AMPscript, HTML/CSS, and APIs, with strong client-facing communication and problem-solving skills.

The candidate will collaborate with cross-functional teams to optimize campaigns, data processing, and CRM updates within complex marketing ecosystems.

Qualifications

• SFMC expertise with 5+ years of leadership in implementations.
• Understanding of SFMC integrations with SFDC and CRM ecosystems.
• Strong SQL skills (Oracle/SQL Server/PostgreSQL).
• Experience in API integrations (SOAP/REST).
• Excellent communication skills and client-facing mindset.
• Strong problem solving and results orientation.
• Proficiency in AMPscript and HTML/CSS.
• Experience with data processing, journeys, and automation in Marketing Cloud.

Responsibilities

• Lead SFMC implementations and configurations for campaigns and journeys.
• Configure automations for data processing and CRM updates.
• Design and optimize customer journeys and data integrations.
• Review SQL/SAS code and develop campaigns in SQL/Marketing Cloud tools.
• Collaborate with internal teams and address client requests.
• Perform code reviews and testing (SIT/UAT).

Skills

SFMC expertise

Salesforce CRM

SQL

SOAP/REST API

Communication skills

Problem solving

AMPscript

HTML/CSS

Education

Bachelors in Engineering

Tools

Marketing Cloud

Salesforce Platform

Job description

Job Description

Details

Project Details

Comments

Business Title

Technical Architect

Years of Experience

6+ Years

Job Description

• - Strong hands-on experience with Marketing Cloud.
• - Knowledge of MC Connect (to CRM, DC, MCI, etc)
• - Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• - Advanced knowledge of AMPscript
• - Understanding of and ability to write SSJS, JavaScript
• - Practical knowledge of HTML, CSS, JavaScript
• - Build & configure automations for data processing and data import, including data lookup and updates to CRM
• - Build & configure customer Journeys
• - Manage requests for complex journey optimizations
• - Build and test advanced features included in customer journeys, web forms, data integrations
• - Code review and testing (both SIT and UAT)

Soft Skills

• - Engage with client to derive requirements and consult client on best practices
• - Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• - Cooperate with client marketing managers on daily bases to support adoption
• - Provides constant consultations and trainings for campaign managers.

Cross platform skills

• - Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• - Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• - Segment creation in Data Cloud

• - Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
• - Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• - Interfaces directly with internal teams to address and manage client requests
• - Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
• - Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• - Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Must have skills

1. 1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.
2. 2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
3. 3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
4. 4. API Integrations - SOAP, REST
5. 5. Strong Communication Skills
6. 6. Problem Solving and Result Orientation
7. 7. Excellent in Ampscript HTML, CSS

Good to have skills

1. 1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
2. 2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
3. 3. Programming experience (Javascript / Java / VB / C# / PHP)

Education Qulification

1. 1. Bachelors degree or higher in Engineering

Certification If Any

1. 1. Salesforce Marketing Cloud Certifications
2. 2. Multi Solution Architect (Nice to Have)

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent