Campaign Operations Executive

Sportz Interactive; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Sportz Interactive is seeking a client-facing retention marketing specialist to manage lifecycle campaigns and optimize engagement across channels. You will execute multi-channel campaigns, manage user journeys, and drive data-led strategies to reduce churn.

The role emphasizes onboarding, engagement, reactivation, and loyalty initiatives with cross-functional collaboration and continuous performance tracking.

Qualifications

• 2+ years of experience in CRM / lifecycle / retention marketing.
• Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap).
• Experience executing campaigns across push, WhatsApp, email, SMS.

Responsibilities

• Execute campaigns across push, WhatsApp, email, SMS, in-app, and web.
• Build onboarding, engagement, reactivation, and retention journeys.
• Segment users into behavioral cohorts for targeted communication.
• Analyze campaign performance (CTR, CVR, DAU, churn) and optimize.
• Run gamified campaigns and loyalty programs to boost engagement.
• Collaborate with content, design, and product teams to manage workflows.

Skills

CRM / lifecycle marketing

Marketing automation

Multi-channel campaigns

Analytics & optimization

Tools

MoEngage

WebEngage

CleverTap

Job description

A client-facing role focused on retention marketing and lifecycle campaign management. The candidate will be responsible for executing and optimizing multi-channel campaigns, managing user journeys, and driving engagement through data-led strategies.

Key Requirement:

Multi-Channel Campaign Execution

• Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web
• Manage large-scale and automated campaign rollouts

Lifecycle Retention Marketing

• Build and manage onboarding, engagement, reactivation, and retention journeys
• Optimize user lifecycle to improve engagement and reduce churn

User Segmentation Personalization

• Create behavioral cohorts for targeted communication
• Deliver personalized user experiences across channels

Campaign Analytics Optimization

• Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)
• Use tools like GA4, MoEngage/WebEngage/CleverTap for insights
• Continuously optimize campaigns based on data

Gamification Engagement

• Execute interactive campaigns (quizzes, polls, predictors, etc.)
• Drive user engagement during key events (e.g., live matches)

Loyalty Rewards Operations

• Manage loyalty programs, reward mechanics, and fulfillment
• Support retention through engagement-led initiatives

Cross-Functional Coordination

• Work closely with content, design, and product teams
• Manage timelines, trackers, and campaign workflows

Background and Experience:

Must-Have Requirements

• 2+ years of experience in CRM / lifecycle / retention marketing
• Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)
• Experience in executing campaigns across push, WhatsApp, email, SMS
• Strong understanding of lifecycle marketing and user journeys
• Analytical mindset with experience in campaign performance tracking

Technical Skills

• Experience with GA4 and campaign analytics tools
• Understanding of deep-linking and event tracking
• Ability to work with dashboards and reporting tools

Good to have

• Experience in gamification or engagement-led platforms
• Exposure to sports, media, or entertainment ecosystems
• Familiarity with loyalty programs and reward systems

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.