Campaign Operations Executive

sportzinteractive; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Sportz Interactive in India seeks a client-facing CRM marketer to lead retention marketing and lifecycle campaign management. You will execute multi-channel campaigns across push, WhatsApp, email, SMS, and in-app channels to improve engagement and reduce churn.

You will design onboarding and retention journeys, build behavioral cohorts, and collaborate with content, design, and product teams. Data-driven optimization and campaign analytics will guide every decision.

Qualifications

• 2+ years in CRM, lifecycle, or retention marketing.
• Hands-on with marketing automation platforms (MoEngage, WebEngage, CleverTap).
• Experience executing multi-channel campaigns (push, WhatsApp, email, SMS).
• Strong understanding of user journeys and lifecycle marketing.
• Analytical mindset with campaign performance tracking.

Responsibilities

• Execute and optimize multi-channel campaigns across push, WhatsApp, email, SMS, in-app, and web.
• Manage onboarding, engagement, reactivation, and retention journeys.
• Analyze campaign performance and optimize based on data (CTR, CVR, DAU, churn).
• Collaborate with content, design, product teams to ensure timely campaigns.
• Maintain campaign calendars, trackers, and workflow efficiencies.

Skills

CRM strategy

Lifecycle marketing

Campaign optimization

Data analytics

Cross-functional

Tools

MoEngage

WebEngage

CleverTap

GA4

Job description

A client-facing role focused on retention marketing and lifecycle campaign management. The candidate will be responsible for executing and optimizing multi-channel campaigns, managing user journeys, and driving engagement through data-led strategies.

Key Requirement

• Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web
• Manage large-scale and automated campaign rollouts

Lifecycle & Retention Marketing

• Build and manage onboarding, engagement, reactivation, and retention journeys
• Optimize user lifecycle to improve engagement and reduce churn
• Create behavioral cohorts for targeted communication
• Deliver personalized user experiences across channels

Campaign Analytics & Optimization

• Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)
• Continuously optimize campaigns based on data

Loyalty & Rewards Operations

• Manage loyalty programs, reward mechanics, and fulfillment
• Support retention through engagement-led initiatives

Cross-Functional Coordination

• Work closely with content, design, and product teams
• Manage timelines, trackers, and campaign workflows

Background and Experience

Must-Have Requirements

• 2+ years of experience in CRM / lifecycle / retention marketing
• Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)
• Experience in executing campaigns across push, WhatsApp, email, SMS
• Strong understanding of lifecycle marketing and user journeys
• Analytical mindset with experience in campaign performance tracking

Technical Skills

• Experience with GA4 and campaign analytics tools
• Understanding of deep-linking and event tracking
• Ability to work with dashboards and reporting tools

Good to have

• Experience in gamification or engagement-led platforms
• Exposure to sports, media, or entertainment ecosystems
• Familiarity with loyalty programs and reward systems