Executive – Growth Marketing

Wonderla Holidays Ltd.; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Wonderla Holidays Ltd. is seeking a CRM/growth marketer to plan and execute lifecycle campaigns across Web Push, WhatsApp, RCS, Email, and SMS.

You’ll own end-to-end execution from strategy to post-campaign analysis. You will design customer journeys, manage CRM platforms, and collaborate with design, product, tech, and business teams to boost ticket sales, retention, and revenue, while running A/B tests and tracking performance.

Qualifications

• 2-3 years of experience in CRM or growth marketing within a digital-first business.
• Strong customer-centric mindset with high attention to detail.
• Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.
• Strong analytical skills with the ability to translate data into clear growth insights.

Responsibilities

• Plan & Execute Lifecycle Campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy to post-campaign analysis.
• CRM Ownership & Optimization: manage and optimize CRM platforms for data accuracy, smart segmentation, and personalized communication at scale.
• Customer Journey Design: design, build, and optimize automated journeys and workflows to nurture leads and drive ticket sales.
• Cross-functional Collaboration: work with design, product, tech, and business teams to align campaigns with growth targets.
• Performance Tracking & Insights: track campaign performance and user behavior, convert insights into actionable recommendations.
• Creative Enablement: collaborate with designers to produce engaging, brand-consistent templates and assets.

Skills

CRM

Growth marketing

MoEngage

CleverTap

Tools

MoEngage

CleverTap

Job description

What You’ll Do:

• Plan & Execute Lifecycle Campaigns

Own end-to-end execution of campaigns across Web Push, WhatsApp, RCS, Email, and SMS—from strategy and content planning to testing, deployment, and post-campaign analysis.

• CRM Ownership & Optimization

Manage and optimize CRM platforms to ensure high data accuracy, smart segmentation, and personalized communication at scale.

• Customer Journey Design

Design, build, and optimize automated customer journeys and workflows to nurture leads, drive ticket sales, and improve retention and repeat visits.

• Cross-functional Collaboration

Work closely with design, product, tech, and business teams to align lifecycle campaigns with growth, revenue, and customer experience goals.

Run A/B and multivariate tests across channels, analyse results, and continuously optimize messaging, timing, and targeting.

• Performance Tracking & Insights

Track campaign performance and user behaviour and convert insights into actionable recommendations to drive growth.

Stay updated on CRM, marketing automation, and lifecycle marketing trends, including compliance with GDPR, email, and messaging regulations.

• Creative Enablement

Collaborate with designers to create engaging, high-performing, and brand-consistent templates and campaign assets.

KPIs & Success Metrics

You’ll be measured on:

• Campaign open rates, CTRs, and engagement rates
• Conversion rate from campaigns to ticket purchases / bookings
• Revenue contribution from CRM and lifecycle channels
• Journey performance (drop-offs, completion rates)
• Incremental lift from A/B experiments

What We’re Looking For:

• 2-3 years of experience in CRM or growth marketing within a digital-first business.
• Strong customer-centric mindset with high attention to detail.
• Hands-on experience with marketing automation tools like MoEngage, CleverTap, or similar platforms.
• Strong analytical skills with the ability to translate data into clear growth insights.