MANAGER CRM

Iconic Fashion India; Gurugram District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Iconic Fashion India is seeking an Assistant Manager – Retention Marketing to plan, execute, and optimize lifecycle campaigns across CRM channels, with a focus on improving engagement, repeat purchase rate, and LTV in the Indian e-commerce fashion space.

You will design onboarding, activation, reactivation and loyalty journeys, build automated user journeys, analyze GA4 and marketing dashboards, and collaborate with design, tech and product teams to enhance website and CRM integration.

Qualifications

• Minimum 4+ years of experience in CRM, Retention Marketing, or Lifecycle Marketing.
• Strong understanding of segmentation, lifecycle marketing strategies and journey building.
• Hands-on experience with campaign automation and personalization.
• Experience with GA4 and marketing analytics platforms.

Responsibilities

• Plan and execute customer retention strategies to improve repeat purchase rate and customer lifetime value.
• Design and implement lifecycle journeys including onboarding, activation, reactivation, and loyalty programs.
• Develop and manage segmentation strategies using behavioral, transactional, and RFM analysis.
• Build automated user journeys based on customer behavior and lifecycle stages.
• Monitor and optimize CRM campaigns across Email, WhatsApp, Push, SMS, and website journeys.
• Collaborate with tech and product teams for CRM tool integrations and automation improvements.
• Analyze campaign performance with KPIs like CTR, CVR, LTV, Retention Rate, and Revenue Contribution.

Skills

CRM & Retention

Lifecycle Marketing

Campaign Automation

GA4 Analytics

Stakeholder Management

Tools

MoEngage

WebEngage

CleverTap

Netcore

Job description

We are looking for a data-driven and execution-focused Assistant Manager – Retention Marketing who will be responsible for planning, executing, and optimising lifecycle marketing campaigns across CRM channels. The role will focus on improving customer engagement, repeat rate, and overall customer lifetime value.

Key Responsibilities

• Plan and execute customer retention strategies to improve repeat purchase rate and customer lifetime value.
• Design and implement lifecycle journeys including onboarding, activation, reactivation, and loyalty programs.
• Develop and manage segmentation strategies using behavioral, transactional, and RFM analysis.

Campaign Execution

• Execute CRM campaigns across multiple channels including:
• Email Marketing
• WhatsApp Marketing
• Push Notifications
• SMS / RCS
• Own end-to-end campaign management including planning, deployment, testing, and reporting.

Customer Journey & Automation

• Build automated user journeys based on customer behavior and lifecycle stages.
• Optimize campaign flows to improve engagement and conversion rates.
• Work closely with tech and product teams for CRM tool integrations and automation improvements.

Data Analytics & Insights

• Strong understanding of GA4 including:
• Funnel analysis
• Customer journey tracking
• Event and conversion tracking
• Attribution and user behavior analysis
• Ability to derive actionable insights from GA4, CRM dashboards, and marketing analytics tools.
• Track and analyze campaign performance using KPIs such as CTR, CVR, Repeat Rate, LTV, Retention Rate, and Revenue Contribution.
• Conduct A/B testing for messaging, offers, timing, personalization, and audience segmentation.
• Build and present performance dashboards and data-driven recommendations.
• Monitor and ensure CRM campaign alignment with website journeys and landing pages.
• Work on improving website conversion metrics through:
• CRO initiatives
• Funnel drop-off analysis
• Personalization opportunities
• A/B testing for landing pages and user journeys
• Ensure website hygiene, including:
• Correct tracking implementation
• Landing page content alignment with CRM and marketing campaigns
• Regular audit of user flows and customer experience gaps

Cross-Functional Collaboration

• Coordinate with design, content, performance marketing, analytics, and product teams to ensure cohesive communication.
• Work closely with performance and website teams to improve overall customer lifecycle experience.
• Collaborate with tech teams for data integrations and tracking enhancements.

Key Skills & Requirements

• Minimum 4+ years of experience in CRM, Retention Marketing, or Lifecycle Marketing.
• Strong experience in CRM tools such as MoEngage, WebEngage, CleverTap, Netcore, or similar platforms.
• Strong understanding of customer segmentation and lifecycle marketing strategies.
• Hands-on experience in campaign automation and journey building.
• Strong understanding of GA4 and marketing analytics platforms.
• Working knowledge of conversion rate optimisation (CRO) principles.
• Strong analytical and data interpretation skills.
• Strong project management and stakeholder management skills.
• Experience in E-commerce / Fashion / D2C industry will be preferred.

Preferred Qualifications

• Experience working with personalization and recommendation engines.
• Basic understanding of SQL or data visualisation tools is a plus.
• Strong communication and problem-solving skills.

Success Metrics

• Improvement in Repeat Purchase Rate
• Increase in Customer Lifetime Value (LTV)
• CRM Revenue Contribution Growth
• Website Conversion Rate Improvement
• Campaign Engagement & Conversion Metrics
• Automation and Journey Efficiency

Why Join Iconic Fashion

• Opportunity to work with a fast-growing fashion brand
• High ownership and impact-driven role
• Exposure to advanced CRM, analytics, and retention marketing strategies
• Collaborative and growth-oriented work environment