Google ADS Performance Marketing Manager

Vajiram And Ravi; Central Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Vajiram And Ravi is seeking a results-driven Google Ads specialist to lead end-to-end campaigns across Search, PMax, Demand Gen and YouTube from strategy through optimisation. The role focuses on quality leads, conversions and ROI, with close collaboration with Creative and Sales teams to lift performance.

Ideal candidates will bring 2–5+ years of hands-on Google Ads experience, strong lead-generation capabilities, and a data-driven mindset.

Qualifications

• 2–5+ years hands-on Google Ads experience.
• Strong lead-generation and performance marketing experience.
• Data-driven with strong creative and consumer understanding.
• Education/EdTech experience preferred.

Responsibilities

• Manage Search, PMax, Demand Gen & YouTube campaigns.
• Plan budgets, targeting, keywords and bidding strategies.
• Optimise CPL, CPA, ROAS and lead quality.
• Develop high-converting ad copies, creatives and CTAs.
• Track the complete funnel: Ad Lead Counselling Admission.
• Manage GA4, GTM and conversion tracking.
• Collaborate with Creative & Sales teams to improve conversions.

Skills

Lead generation

Data-driven

Creative thinking

Tools

Google Ads

GA4

GTM

Job description

Role

Drive Google Ads campaigns focused on quality leads, conversions, and ROI from strategy to execution and optimisation.

Role & responsibilities

• Manage Search, PMax, Demand Gen & YouTube campaigns
• Plan budgets, targeting, keywords, and bidding strategies
• Optimise CPL, CPA, ROAS, and lead quality
• Develop high-converting ad copies, creatives, and CTAs
• Track the complete funnel: Ad Lead Counselling Admission
• Manage GA4, GTM, and conversion tracking
• Work with Creative & Sales teams to improve conversions

Preferred candidate profile

• 2 - 5+ years of hands-on Google Ads experience
• Strong lead-generation & performance marketing experience
• Data-driven with strong creative and consumer understanding
• Education/EdTech experience preferred