Responsibilities
- Strong hands-on expertise in Meta Ads (advanced insights, pixel events, CAPI, audience structuring)
- Solid experience with Google Ads (Search, Display, Performance Max, GA4 integrations)
- Exposure to DSP platforms / programmatic buying
- Ability to set up, configure, execute, optimise, and scale campaigns independently
- Deep comfort with numbers, dashboards, attribution, funnels, and ROAS
- Troubleshoot campaigns—not just report them
Core approach
- Platform logic > aesthetics
- Data > assumptions
- Execution > ideation
If you enjoy getting under the hood of ad platforms, understanding why campaigns behave the way they do, and optimizing for real business outcomes, you’ll fit right in.