Business Sales Manager

Polycab; Bareilly; On-site; INR 600,000 - 900,000; Full time

Job summary

Polycab in India seeks a results-driven B2B Sales Manager to grow the industrial segment revenue. You will identify new opportunities, manage key accounts, and build strong relationships with industrial clients to increase market share.

The role requires planning and executing targeted sales strategies, expanding the dealer network, and delivering sustained revenue growth while ensuring timely collections and adherence to company targets.

Qualifications

• Bachelor's degree in engineering, Business Administration, Marketing, or a related field; MBA preferred.
• 3–8 years of B2B sales experience in the industrial products sector.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Responsibilities

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.
• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Recommend and finalize dealer appointments based on market analysis.
• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Suggest changes to sales approach based on competitor analysis.
• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Customize engagement plans for key accounts.
• Escalate strategic account issues to leadership.
• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.
• Recommend new dealer locations and support onboarding process.

Skills

CRM tools

MS Office

Interpersonal skills

Presentation skills

Adaptability

Education

Bachelor's degree in engineering, MBA preferred

Job description

Job Purpose

To drive B2B sales growth by identifying new business opportunities, managing key accounts, building strong relationships with industrial clients, and ensuring consistent revenue generation through strategic sales planning and execution. Increase present market share from 3% to 10% in two years. Focusing on Industrial Segment.

Requirements, Skills & Competencies

• Bachelors degree in engineering, Business Administration, Marketing, or a related field (MBA preferred).
• 3–8 years of B2B sales experience in the industrial products sector.
• Proficiency in CRM tools and MS Office Suite.
• Excellent interpersonal and presentation skills.
• Adaptability to dynamic market conditions.

Sales Target Achievement

• Achieve primary and secondary sales targets in the assigned territory.
• Ensure timely collection of dues from customers and dealers.
• Plan and execute sales strategies.
• Approve customer-specific sales plans within defined limits.

Customer Base Expansion

• Identify and onboard new customers and dealers.
• Conduct potential mapping and develop extraction plans.
• Recommend and finalize dealer appointments based on market analysis.

Market Intelligence

• Provide regular updates on competitor activities and market trends.
• Share insights with internal teams for strategic planning.
• Suggest changes to sales approach based on competitor analysis.

Key Account Management

• Work closely with identified key accounts to build brand preference.
• Maintain strong relationships with high-potential clients.
• Customize engagement plans for key accounts.

- Escalate strategic account issues to leadership.

Network Expansion

• Expand dealer network based on territory potential.
• Ensure proper coverage and service levels across the region.
• Recommend new dealer locations and support onboarding process.