Business Marketing Analyst

HCLTech; Greater Noida; On-site; INR 600,000 - 900,000; Full time

Job summary

HCLTech is seeking a Business Marketing Analyst to drive account-based marketing programs, crafting messages through campaigns for defined target audiences and showcasing the company’s strengths to industry influencers.

The role collaborates with sales, executes multichannel marketing programs, and focuses on mindshare, relationship deepening, and demand generation across strategic growth accounts.

Responsibilities

• 1. Concept Creation To Execution Of Account Based Marketing For Strategic Growth Accounts Aimed At Mindshare Creation, Deepening Relationships And Demand Generation.
• 2. To Communicate Key Messages To Defined Target Audiences To Establish Thought Leadership, Creatively Showcase Strengths & Key Differentiators To Both The Industry Leaders And Key Influencers.
• 3. To Execute Strategic Marketing Programs For Accounts Using Multiple Channels – Both Online As Well As Offline.
• 4. To Work With The Sales Team In A 2-In-A-Box Model To Build Pipeline Through Execution Of Custom Events, Campaigns, External Communication And Superior Customer Experience Across Every Touch Point.

Job description

Career Opportunities: Business Marketing Analyst (164673)

Requisition ID164673-Posted11/09/2026

To drive Account-based Marketing programs, communicate key messages through campaigns to defined target audiences, creatively showcase our strengths & key differentiators to the industry and key influencers in various accounts

Key Responsibilities

• 1. Concept Creation To Execution Of Account Based Marketing For Strategic Growth Accounts Aimed At Mindshare Creation, Deepening Relationships And Demand Generation.
• 2. To Communicate Key Messages To Defined Target Audiences To Establish Thought Leadership, Creatively Showcase Strengths & Key Differentiators To Both The Industry Leaders And Key Influencers.
• 3. To Execute Strategic Marketing Programs For Accounts Using Multiple Channels â Both Online As Well As Offline.
• 4. To Work With The Sales Team In A 2-In-A-Box Model To Build Pipeline Through Execution Of Custom Events, Campaigns, External Communication And Superior Customer Experience Across Every Touch Point.