Business Analyst

Angel and Genie; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Angel and Genie seeks a meticulous Business Analyst to support marketing and business strategy with data-driven insights. The role focuses on revenue trends, customer behaviour, and sales performance to shape campaigns and growth initiatives.

You will collaborate across Sales, Marketing, Product, and Finance to align metrics and drive informed decisions. Responsibilities include reporting, customer segmentation, market research, and campaign evaluation, empowering data-informed strategy across

Responsibilities

• Prepare and maintain MIS reports, revenue dashboards, and sales performance trackers.
• Analyze sales trends, product performance, and channel results to identify growth opportunities.
• Provide data-backed recommendations to optimize marketing strategies.
• Study customer behaviour, preferences, and purchase trends to identify drivers of conversion.
• Segment customers by demographics, purchase frequency, and value contribution.
• Monitor lifecycle metrics and propose initiatives to improve them.
• Conduct market and competitor analysis to understand dynamics and evolving requirements.
• Gather insights from internal and external data sources to inform decisions.
• Prepare business intelligence reports to guide product, pricing, and marketing strategies.
• Collaborate with marketing to plan, track, and evaluate campaigns.
• Measure campaign ROI, lead generation, and conversion impact.
• Present findings to management in a clear and actionable manner.
• Partner with Sales, Marketing, Product, and Finance to align reporting frameworks.

Skills

Data analysis

Marketing analytics

MIS reporting

Customer insights

Campaign measurement

Job description

Role Overview

We are seeking a detail-oriented and data-driven Business Analyst to support marketing and business strategy through actionable insights. The ideal candidate will analyse revenue trends, customer behaviour, and sales performance, and help design effective campaigns and initiatives to drive growth.

Key Responsibilities

1. Reporting & Performance Tracking

• Prepare and maintain MIS reports, revenue dashboards, and sales performance trackers on a regular basis.
• Analyze sales trends, product performance, and channel-wise results to identify growth opportunities and gaps.
• Provide data-backed recommendations to optimize sales and marketing strategies.

2. Customer Insights & Analytics

• Study customer behaviour, preferences, and purchase trends to identify key drivers of conversion and retention.
• Segment customers based on demographics, purchase frequency, and value contribution.
• Monitor customer lifecycle metrics (acquisition, repeat rate, average ticket size, etc.) and propose initiatives to improve them.

3. Market Research & Strategy

• Conduct market and competitor analysis to understand industry dynamics and evolving customer requirements.
• Gather insights from both internal and external data sources to inform business decisions.
• Prepare business intelligence reports to guide product, pricing, and marketing strategies.

4. Campaign Planning & Evaluation

• Collaborate with marketing teams to plan, track, and evaluate promotional campaigns.
• Measure campaign ROI, lead generation, and conversion impact.
• Recommend new campaign ideas and channels based on data insights and market trends.

5. Cross-Functional Collaboration

• Partner with Sales, Marketing, Product, and Finance teams to align reporting frameworks and performance metrics.
• Present business findings and insights to management in a clear and actionable manner.