Account Based Marketing - Manager

Uzaif; Hyderabad; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

Uzaif in Hyderabad is looking for an experienced Account Based Marketing (ABM) Manager to spearhead personalized marketing strategies in the B2B sector. In this role, you will bridge marketing and sales efforts to drive enterprise-level growth through targeted campaigns.

The successful candidate will have 5-7 years of B2B marketing experience with at least 3 years focused on ABM. Expertise in tools like HubSpot and Salesforce is essential, as is strong project management and communication skills.

Qualifications

• 5–7 years of experience in B2B marketing.
• 3+ years specifically in Account Based Marketing.
• Strong expertise in marketing automation tools.

Responsibilities

• Develop and execute strategic ABM programs for enterprise accounts.
• Collaborate with teams to align marketing efforts with sales.
• Analyze campaign performance to optimize marketing ROI.

Skills

B2B marketing experience

ABM expertise

Project management

Communication skills

Prioritization skills

Tools

HubSpot

Salesforce

Go-To-Webinar

Job description

About the Role

We are seeking an experienced Account Based Marketing (ABM) Manager to lead personalized marketing strategies within our B2B organization. The ideal candidate will bridge the gap between marketing and sales, driving enterprise-level growth through targeted campaigns.

Key Responsibilities

• Develop and execute strategic ABM programs tailored to enterprise accounts.

• Collaborate with cross-functional teams to align marketing efforts with sales processes.

• Create personalized content and customer-specific campaigns to drive engagement.

• Analyze campaign performance data to optimize marketing ROI.

• Provide leadership and coaching to marketing team members.

Requirements

• Experience: 5–7 years of B2B marketing experience, with at least 3 years specifically in ABM.

• Technical Proficiency: Expertise in CRM and marketing automation tools such as HubSpot, Salesforce, and Go-To-Webinar.

• Industry Knowledge: Prior experience in technology, cloud, telecom, cybersecurity, or data centers is highly preferred.

• Soft Skills: Strong project management, communication, and prioritization skills.