Business Marketing Manager

HCL Technologies Limited; Greater Noida; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

HCL Technologies Limited is seeking an experienced Account-Based Experience Lead to drive personalized promotional programs for a portfolio of strategic Life Sciences and Healthcare accounts. The role owns the ABX strategy and execution for about 10 priority accounts, partnering with sales, account leaders, solution teams, and leadership to strengthen client relationships and accelerate opportunities.

The ideal candidate will translate account insights into personalized experiences, manage

Qualifications

• 8–10 years in account-based experience, B2B marketing, field marketing, demand generation or strategic account support.
• Experience managing enterprise accounts and large-deal pursuits.
• Preferred: Life Sciences and Healthcare industry experience.
• Ability to translate account insights into personalized experiences.

Responsibilities

• Own the end-to-end ABX strategy for approximately 10 strategic LSH accounts.
• Develop account-specific plans aligned with priorities and growth objectives.
• Understand each account's priorities, stakeholders, and competitive context.
• Define target personas, buying committees, and engagement priorities with sales teams.

Skills

ABX strategy

Enterprise accounts

Life Sciences industry

Stakeholder management

Cross-functional collaboration

Campaign management

Storytelling

CRM familiarity

Marketing automation

Data-driven decision making

Job description

Career Opportunities: Business Marketing Manager (154569)

Requisition ID154569-Posted11/10/2026

We are looking for an experienced Account-Based Experience Lead to drive personalized promotional programs for a portfolio of strategic Life Sciences and Healthcare accounts.

The role will own the experience strategy and execution for approximately 10 priority accounts, working closely with sales, account leaders, industry experts, solution teams, and senior leadership to strengthen client relationships, create and accelerate opportunities and support large strategic deals.

Key Responsibilities

Account-Based Experience

• Own the end-to-end ABX strategy for approximately 10 strategic LSH accounts.
• Develop account-specific plans aligned with account priorities, growth objectives, whitespace opportunities and active pursuits.
• Build a strong understanding of each account’s business priorities, stakeholder landscape, industry challenges, technology environment and competitive context.
• Define target personas, buying committees, engagement priorities, and success measures in partnership with sales and account teams.

Skill Requirements

Required Experience and Skills

• 8–10 years of experience in account-based experience, B2B marketing, field marketing, demand generation or strategic account support.
• Demonstrated experience managing enterprise accounts, complex sales cycles, and large-deal pursuits.
• Experience in the Life Sciences and Healthcare industry is strongly preferred.
• Proven ability to translate account insights and business priorities into personalized experiences.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience working with senior sales leaders, account teams, subject-matter experts and executive leadership.
• Strong campaign management, communication, storytelling and project management capabilities.
• Ability to manage multiple strategic accounts and campaigns simultaneously.
• Strong analytical skills with experience measuring engagement, pipeline influence, campaign performance and business impact.
• Familiarity with CRM, marketing automation, ABM, intent-data and account-intelligence platforms.

Other Requirements

The role will report to the LSH Marketing Leader and work closely with:

• LSH account and sales leaders
• Strategic deal and pursuit teams
• Industry and solution experts
• Corporate and regional marketing teams
• Content, digital, creative, events, and communications teams