Director-Account Based Marketing

Iopex; Hyderabad, Chennai, Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Iopex is seeking a highly experienced Account-Based Marketing (ABM) Manager to lead ABM initiatives from strategy to execution. You will develop a comprehensive ABM plan to target key decision-makers at target accounts, driving qualified leads and revenue growth.

Responsibilities include collaborating cross-functionally, creating account-specific content, conducting thorough target account research, and executing email campaigns while tracking ABM metrics and ROI.

Qualifications

• Experience leading ABM strategy and cross-functional collaboration.
• Ability to develop account-specific content such as case studies, whitepapers and webinars.
• Experience conducting targeted account research and insights gathering.
• Proven ability to design and execute email campaigns (welcome sequences, alerts, advocacy).
• Proficient in tracking ABM metrics (engagement, conversions, ROI).
• Strong understanding of email marketing best practices and automation tools.

Responsibilities

• Lead ABM strategy from planning to execution.
• Collaborate with teams to align ABM with business goals.
• Develop account-specific content to engage target accounts.
• Execute research on target accounts (company, contact, pain points).
• Design and run email campaigns for target accounts (welcomes, alerts, advocacy).
• Monitor and report ABM metrics and ROI.

Skills

ABM strategy

Content development

Email marketing

Marketing automation

Metrics & ROI analysis

Cross-functional collaboration

Tools

Marketing automation platforms

Job description

Role & responsibilities

We are seeking a highly experienced Account-Based Marketing (ABM) Manager to lead our ABM initiatives from strategy to execution. The successful candidate will develop and implement a comprehensive ABM strategy to target and engage key decision-makers at target accounts, driving sales-qualified leads and revenue growth.

Preferred candidate profile

• 1) Collaborate with cross-functional teams to develop and implement a comprehensive ABM strategy aligned with business goals.
• 2) Develop and curate high-quality, account-specific content (e.g., case studies, whitepapers, and webinars) to engage target accounts.
• 3) Conduct thorough research on target accounts, including company and contact information, pain points, and buying behaviors.
• 4) Develop and execute email campaigns to engage target accounts, including welcome sequences, alerts, and advocacy programs
• 5) Track and report on ABM metrics, including engagement rates, conversion rates, and return on investment (ROI)
• 6) Strong understanding of marketing automation platforms and email marketing best practices.