Marketing Manager Account-Based Marketing

Altruist Technologies Pvt. Ltd.; Panchkula; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Altruist Technologies Pvt. Ltd. is seeking an experienced Marketing Manager to lead B2B ABM initiatives with a strong emphasis on LinkedIn, engaging senior decision-makers and aligning with sales and business development for pipeline growth.

The role requires hands-on execution, data-driven optimization, and collaboration across marketing, sales, and BD teams to elevate brand visibility and conversions.

Qualifications

• 8–15 years of overall marketing experience with strong B2B ABM background.
• Proven track record using LinkedIn for account targeting, demand generation, and engagement.
• Experience with CRM platforms, marketing automation, and analytics tools.

Responsibilities

• Develop and execute ABM strategies for target accounts and decision-makers.
• Plan and manage LinkedIn marketing activities, including content, campaigns, targeting, and lead generation.
• Research target accounts, map buying committees, and create engagement plans per account.

Skills

B2B Marketing

LinkedIn Ads

Campaign analytics

Content development

Education

Bachelor's in Marketing

MBA in Marketing

Tools

LinkedIn Campaign Manager

CRM platforms

Marketing automation

Digital analytics tools

Job description

Role Overview

We are looking for an experienced, results-driven Marketing Manager with strong expertise in B2B Account-Based Marketing (ABM), particularly through LinkedIn. The role will drive targeted marketing initiatives, engage key decision-makers, strengthen brand visibility, and generate qualified business opportunities in close partnership with sales and business development teams.

Key Responsibilities

• Develop and execute account-based marketing strategies for identified target accounts, industries, and decision-makers.
• Plan and manage LinkedIn marketing activities, including organic content, sponsored campaigns, audience targeting, and lead generation.
• Research target accounts, map buying committees, understand customer needs, and build account-specific engagement plans.
• Coordinate the creation of thought-leadership posts, case studies, campaign content, presentations, and other marketing assets.
• Work closely with sales and business development teams to align campaigns with pipeline priorities and revenue objectives.
• Build lead-nurturing journeys and engagement programs that move prospects through the marketing and sales funnel.
• Track campaign performance, engagement, conversion rates, cost per lead, MQLs/SQLs, and contribution to the sales pipeline.
• Strengthen the organization's B2B digital presence and continuously improve campaign effectiveness using data and market insights.

Required Skills and Experience

• 8-15 years of overall marketing experience, including substantial hands-on B2B Account-Based Marketing experience.
• Demonstrated expertise using LinkedIn for account targeting, demand generation, prospect engagement, and business development.
• Working knowledge of LinkedIn Campaign Manager, CRM platforms, marketing automation, and digital analytics tools.
• Strong understanding of B2B buyer journeys, segmentation, lead generation, funnel management, and campaign optimization.
• Excellent communication, content development, analytical, presentation, and stakeholder-management skills.
• A data-driven approach with a clear focus on measurable business outcomes.

Preferred Background

Experience in B2B services, technology, IT services, BPM/CX, talent solutions, staffing, or other enterprise-focused businesses is preferred. Exposure to campaigns targeting CXOs, HR leaders, procurement heads, and other senior decision-makers will be an advantage. International or multi-location marketing experience is desirable.

Key Performance Indicators (KPIs)

• Qualified leads and sales-qualified leads generated from target accounts.
• LinkedIn campaign engagement, conversion rates, and target-account penetration.
• Contribution to sales pipeline and business development opportunities.
• Campaign ROI and cost per qualified lead.
• Effectiveness of collaboration with sales and business development teams.

Educational Qualifications

Bachelors degree in Marketing, Business Administration, Communications, or a related discipline. An MBA in Marketing or a relevant postgraduate qualification will be an advantage.

Location Preference

Panchkula is the preferred location. Candidates based in Chandigarh, Mohali, Panchkula, or nearby locations may also be considered.

Ideal Candidate Profile

A strategic yet hands-on B2B marketer who can use LinkedIn and account-based marketing to reach the right decision-makers, create meaningful engagement, generate qualified business opportunities, and deliver measurable commercial results.