Business Marketing Analyst

HCL Technologies Limited; Maharashtra; On-site; INR 800,000 - 1,400,000; Full time

Job summary

HCL Technologies Limited is seeking a marketing professional to design and implement integrated campaigns that influence business opportunities across industry verticals. The role involves owning ABM strategies and end-to-end event execution, while collaborating to create content for stakeholders and audiences.

You will monitor industry trends, engage with digital channels, and drive campaigns across Asia Pacific, leveraging social media and event management experience to accelerate

Qualifications

• 3-5 years of relevant experience in marketing/selling IT/ Engineering services across industry verticals.
• Familiarity with social media and Account based marketing ( ABM)
• Strong result orientation, good interpersonal skills & high level of team building capabilities.
• Good at handling time-sensitive campaigns and working to deadlines.
• Event management experience. Exposure to Engineering services domain and Manufacturing / Automotive industry

Responsibilities

• End-to-end execution of defined industry & technology events.
• Developing and owning Account based marketing strategies to provide structured and continued support for the account objectives.
• Collaborate with internal and external stakeholders to produce rich & relevant content that meets the needs of both key stakeholders and our audience.
• Monitor trends and provide cutting edge analysis of the industry & business environment.
• Explore new ways to digitally engage target audience and stay up to date with digital marketing trends, new channels, and strategies.

Skills

Account Based Marketing

Campaign/Event Management - Asia Pac

Communication content

Job description

Job Summary

Work with wider Marketing function, external agencies & diverse teams to design and implement integrated marketing campaigns for influencing / accelerating business opportunitiesDeveloping and owning Account based marketing strategies to provide structured and continued support for the account objectivesEnd to end execution of defined industry & technology eventsCollaborate with internal and external stakeholders to produce rich & relevant content that meets the needs of both key stakeholders and our audience. Monitor trends and provide cutting edge analysis of the industry & business environmentExplore new ways to digitally engage target audience and stay up to date with digital marketing trends, new channels, and strategies.

Key Responsibilities

3-5 years of relevant experience in marketing/selling IT / Engineering services across industry verticalsFamiliarity with social media and Account based marketing ( ABM)Strong result orientation, good interpersonal skills & high level of team building capabilities. Good at handling time-sensitive campaigns and working to deadlinesEvent management experienceExposure to Engineering services domain and Manufacturing / Automotive industry

Must Have Skill

Account Based Marketing,Campaign/Event Management - Asia Pacific,Communication content