Account Based Marketing specialist

Xoxoday; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Giift is seeking an ABM Manager to design and run account-based marketing programs that directly contribute to pipeline and revenue. You will own strategy and execution across ABM campaigns aligned with sales priorities, turning marketing effort into qualified engagement and measurable outcomes.

You will bring structure to how we identify, target, and engage key accounts, leveraging data to continuously improve program performance and collaborate with product and content teams to create

Qualifications

• 1–3 years of experience in account-based marketing in a B2B technology or SaaS environment.
• Hands-on experience running ABM campaigns across multiple tiers and channels.
• Strong understanding of sales funnels, lead nurturing, and customer journey mapping.
• Proficiency with ABM and GTM platforms — Clay, Apollo, and HubSpot are mandatory.
• Demonstrated ability to work with AI tools to improve marketing execution and efficiency.
• Experience working with intent data, account signals, and funnel analytics to drive decisions.
• Proven ability to work closely with sales teams on shared pipeline goals.
• Clear, structured communicator across marketing, sales, and revenue functions.

Responsibilities

• Design ABM programs aligned to target account lists and sales priorities.
• Develop account-level messaging frameworks across funnel stages.
• Translate pipeline goals into ABM plays across one-to-one, one-to-few, and one-to-many tiers.
• Build and run multi-channel ABM campaigns from planning through performance analysis.
• Coordinate with content and creative teams to develop personalized assets for target accounts.
• Manage campaign timelines, budgets, and execution quality across programs.
• Partner with sales to align on target account selection, engagement signals, and handoff criteria.
• Maintain a feedback loop with sales on account health, campaign response, and pipeline contribution.
• Support sales with account intelligence and engagement context to improve outreach effectiveness.
• Track and report on ABM program performance — account engagement, pipeline influence, and conversion metrics.
• Use intent data and account signals to prioritize effort and adjust campaign strategy.
• Build reporting structures that give marketing and sales leadership clear visibility into ABM contribution.
• Manage and optimize the ABM tool stack — including platforms such as Clay, Apollo, and HubSpot — to support targeting, personalization, and measurement.
• Apply AI-powered workflows and tooling to improve campaign efficiency, account research, and personalization at scale.
• Ensure data quality and account hygiene across platforms to maintain program effectiveness.

Skills

Account-based marketing

B2B SaaS marketing

Sales alignment

Data-driven decision making

Campaign management

Communication

Tools

Clay

Apollo

HubSpot

AI tools for marketing

Job description

We're looking for an ABM Manager to build and run account-based marketing programs that directly contribute to pipeline and revenue. This role owns strategy and execution across ABM campaigns targeting high-value accounts — working in close alignment with sales to turn marketing effort into qualified engagement and measurable outcomes.

You'll bring structure to how we identify, target, and engage key accounts, and use data to continuously improve program performance.

What You'll Do

• Design and execute ABM programs aligned to target account lists and sales priorities
• Develop account-level messaging frameworks and campaign strategies across funnel stages
• Translate pipeline goals into structured ABM plays across one-to-one, one-to-few, and one-to-many tiers

Campaign Execution

• Build and run multi-channel ABM campaigns from planning through performance analysis
• Coordinate with content and creative teams to develop personalized assets for target accounts
• Manage campaign timelines, budgets, and execution quality across programs
• Partner with sales to align on target account selection, engagement signals, and handoff criteria
• Maintain a feedback loop with sales on account health, campaign response, and pipeline contribution
• Support sales with account intelligence and engagement context to improve outreach effectiveness

Analytics & Optimization

• Track and report on ABM program performance — account engagement, pipeline influence, and conversion metrics
• Use intent data and account signals to prioritize effort and adjust campaign strategy
• Build reporting structures that give marketing and sales leadership clear visibility into ABM contribution

Technology & Operations

• Manage and optimize the ABM tool stack — including platforms such as Clay, Apollo, and HubSpot — to support targeting, personalization, and measurement
• Apply AI-powered workflows and tooling to improve campaign efficiency, account research, and personalization at scale
• Ensure data quality and account hygiene across platforms to maintain program effectiveness

What We're Looking For

• 1–3 years of experience in account-based marketing in a B2B technology or SaaS environment
• Hands‑on experience running ABM campaigns across multiple tiers and channels
• Strong understanding of sales funnels, lead nurturing, and customer journey mapping
• Proficiency with ABM and GTM platforms — Clay, Apollo, and HubSpot are mandatory
• Demonstrated ability to work with AI tools to improve marketing execution and efficiency
• Experience working with intent data, account signals, and funnel analytics to drive decisions
• Proven ability to work closely with sales teams on shared pipeline goals
• Clear, structured communicator across marketing, sales, and revenue functions

Nice to Have

• Experience with ABM and marketing automation platforms in a SaaS or fintech environment
• Exposure to multiple international markets or regional GTM programs

What Makes You a Strong Fit

• You think in terms of accounts and pipeline, not just campaigns and clicks
• You hold yourself accountable to pipeline contribution without needing to be pushed on performance
• You work well with sales — you understand their priorities and adapt based on their feedback
• You bring structure to ABM programs without making them rigid or slow to adapt
• You use data to make decisions and communicate performance clearly to stakeholders

Why This Role Matters

ABM is central to how we engage and convert high-value accounts. This role directly influences pipeline quality, sales velocity, and how efficiently we turn market interest into revenue. The work here shapes how we prioritize accounts, invest in campaigns, and scale our go-to-market motion with precision.

Why Join Us

• Own ABM programs with real pipeline accountability and direct visibility to sales leadership
• Operate with meaningful ownership over strategy, execution, and tooling
• Collaborate with a team that values data, speed, and clear thinking
• Grow within a fintech SaaS business actively expanding across global markets
• Work in an environment that rewards structured thinking and outcome-oriented execution