Business Development Specialist

SoftiCation Technology Pvt. Ltd; New Delhi; Hybrid; INR 600,000 - 1,200,000; Full time

Job summary

SoftiCation Technology Pvt. Ltd is seeking a Business Development Specialist in New Delhi to drive growth for web, SaaS, AI and digital transformation services.

You will generate and qualify leads, conduct market research, and coordinate with sales and delivery teams to align client needs with SoftiCation’s solutions. This full-time hybrid role blends in-office collaboration with some work-from-home flexibility, and requires strong communication, CRM proficiency, and the ability to build

Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or related field.
• Strong analytical and communication skills for prospecting and presenting.
• Experience in lead generation, qualification, and pipeline management.
• Customer service orientation with focus on client needs and follow-through.
• Experience in B2B technology services or SaaS is preferred.

Responsibilities

• Lead generation and prospect qualification across multiple channels.
• Prepare and deliver presentations; participate in client calls and demos.
• Support proposal and bid development; maintain accurate records in CRM.
• Collaborate with sales, marketing and delivery teams to align client needs with solutions.
• Build long-term, value-driven relationships with clients.

Skills

Lead generation

Market research

CRM tools

Communication

B2B SaaS

Education

Bachelor’s degree

Tools

CRM software

Job description

Company Description

SoftiCation Technology Pvt. Ltd. is a web, SaaS, and digital transformation agency based in India, supporting startups, SMBs, and enterprises in building scalable, high-performing digital products. With over 9 years of industry experience and a team of 28+ professionals, the company partners with global clients to design, develop, and scale solutions that drive measurable business growth. Core services include web, SaaS, e-commerce, AI & GenAI solutions, cloud & DevOps, market research technology, CRM, ERP, and HRMS. SoftiCation focuses on long-term outcomes, end-to-end delivery from design to deployment, and solutions engineered to scale with client needs. The organization values a client-centric approach and works across multiple industries and markets.

Role Description

The Business Development Specialist will focus on identifying and nurturing new business opportunities, primarily for web, SaaS, AI, and digital transformation services. This full-time hybrid role is based in New Delhi, with a mix of in-office collaboration and some work-from-home flexibility. Day-to-day responsibilities include lead generation through various channels, qualifying prospects, and conducting market research to identify target segments and emerging opportunities. The role involves preparing and delivering presentations, participating in client calls and demos, supporting proposal and bid development, and maintaining accurate records in CRM tools. The specialist will collaborate closely with sales, marketing, and delivery teams to align client needs with SoftiCation’s solutions and to build long-term, value-driven relationships.

Qualifications

• Strong Analytical Skills and Market Research capabilities to assess opportunities, trends, and competitor activities.
• Excellent Communication skills, including clear written and verbal communication and professional presentation abilities.
• Proven experience in Lead Generation, including outreach, prospect qualification, and pipeline management.
• Customer Service orientation with a focus on building trust, understanding client requirements, and ensuring follow-through.
• Experience in B2B technology services or SaaS, preferably in web development, cloud, or digital transformation domains.
• Comfort using CRM and productivity tools to manage leads, track activities, and report on performance.
• Bachelor’s degree in Business, Marketing, Technology, or a related field, or equivalent practical experience.
• Ability to work both independently and collaboratively in a hybrid environment based in New Delhi.