Business Development / Sales Executive - Mysore

Myk Laticrete; Mysuru; Presencial; INR 300.000 - 540.000; Jornada completa

Descripción de la vacante

Myk Laticrete seeks a Business Development Executive to drive lead generation, follow-up, and conversion across contractor networks in Mysuru. You will educate stakeholders on tile adhesive products, promote MYKL brand, and coordinate with channels to accelerate sales.

The role involves influencer management, site visits, and rapid deal closure with daily reporting in the LMS/SFA system to meet growth targets.

Responsabilidades

• Visit contractor master list and create lead funnel.
• Lead generation via cold calling and indexing for IHB & trade projects (for TPE markets only IHBs).
• Follow up on generated leads within 24 hours; present product features and demos when needed.
• Schedule consultations with technical services; pitch MYKL brand at sites.
• Classify leads as Warm/Hot/Cold and set next contact timelines.
• Onboard influencers: contractors, architects, and builders; promote premium range.
• Engage tile contractors (Verified/Silver/Gold); visit sites to generate leads and ensure usage.

Descripción del empleo

Business Development Executive

1. Lead generation and conversion

• Visit contractor master list at identified frequency and create lead funnel
• Create leads via cold calling & indexing for IHB & trade projects (for TPE markets only IHBs)

2. Lead conversion

• Follow up on the leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
• Talk about product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site.
• Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
• Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
• Converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. Influencer Management - General contractors/Class B+C Architect/Small Builders*

• Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
• Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
• Educate about tile adhesive category and promote MYKL brand amongst these stakeholders
• Push for premium product range; drive participation in influencer program (if launched)

4. Influencer Management - Tile Contractors (Verified, Silver & Gold)

• Identify and onboard contractors basis potential & MYKL current sales. Profile the existing ones.
• Meet Contractors at the identified frequency to generate leads/business, add leads to LMS system
• Ensure share gain at competition contractors & higher usage of exclusive contractors through Tile Contractor Program
• Educate contractors about the premium range of products, drive usage
• Service the contractors at sites within identified TAT. First contact within 24 hours
• Retention, addition and driving growth of Silver & Gold Users from Last Year

5. Customer complaint handling

• Resolve complaints within 24 hour TAT; involve Technical services if needed

6. Influencer Management - Tile Masons

• Enrol, verify, and engage high potential Rishta users (500+ points scanned)
• Conduct mason meets with select high potential masons and participate in promotional events
• Address and resolve Rishta-related user issues

7. Reporting & documentation

• Update Daily activities as per DRCP into the SFA app"