Business Development Manager

Astral Adhesives; New Delhi, Pune District; On-site; INR 450,000 - 800,000; Full time

Job summary

Astral Adhesives in Delhi seeks a proactive Field Marketing and Business Development professional to engage waterproofing contractors, applicators and architects. You will drive market development programs, coordinate with the HO team and regional managers, and translate field insights into sales growth.

Key responsibilities include implementing marketing modules, monitoring effectiveness, supporting the sales team, managing loyalty programs for contractors, and building a robust architects

Responsibilities

• Field Marketing Modules
• Ensure implementation of all market development modules as receive from HO team.
• Provide insights on the effectiveness of current Field Marketing Modules.
• Market Development Activities
• Responsible for ensuring effective implementation & monitoring of all market development activities in coordination with ASM & NBDM.
• Implementation of corrective actions as per signed off territories / products as per HO plan & in consultation with ASM & NBDM.
• Engage End Users: Direct responsibility of ensuring proper implementation & feedback of TRU Heroes loyalty programs.
• Architects Engagement
• Working closely with the Architects to build up on their relationship index
• Market Intelligence
• Responsible for collecting and providing timely updates on competitor activities.
• Sales Support
• Provide guidance, support & on the job training as per the training needs of the TSM & SO, to enable them to achieve their KIs related to market development.
• Applicator Loyalty Program
• Driving the Contractors/Applicators for qualification in the loyalty program.
• Engage applicators covered in the program to ensure we have a pool of expert and loyal Applicators.

Skills

Market development

Architect engagement

Sales support

Field marketing

Loyalty programs

Job description

Role & responsibilities

Handling and Development of Waterproofing & Tiling Contractors / Applicators / Architects for Business Development which will result in Sales growth.

• Field Marketing Modules
• Ensure implementation of all market development modules as receive from HO team.
• Provide insights on the effectiveness of current Field Marketing Modules.
• Market Development Activities
• Responsible for ensuring effective implementation & monitoring of all market development activities in coordination with ASM & NBDM.
• Implementation of corrective actions as per signed off territories / products as per HO plan & in consultation with ASM & NBDM.
• Engage End Users:
• Direct responsibility of ensuring proper implementation & feedback of TRU Heroes loyalty programs.
• Architects Engagement
• Working closely with the Architects to build up on their relationship index
• Market Intelligence
• Responsible for collecting and providing timely updates on competitor activities.
• Sales Support
• Provide guidance, support & on the job training as per the training needs of the TSM & SO, to enable them to achieve their KIs related to market development.
• Applicator Loyalty Program
• Driving the Contractors/Applicators for qualification in the loyalty program.
• Engage applicators covered in the program to ensure we have a pool of expert and loyal Applicators.

Preferred candidate profile

• Building Materials (Waterproofing, preferred)

Paints